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12-02-2024, 07:10
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https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOdS3ZRvnR3ZrtbpjZ2HAldbopPJWo8ERUhjsUJeQw04 u-VwE_rbwQav6T6Y6aIFyQ5GUgB4dEXPKqQqzn0MtnN2p_2_ednk kD_S5YLM-s235riX-JvCl6MoTs906ttYX1vSx2wz_YJjksI-GEL8GkqJE2iw6NQHO91hkS61Lj4vmFs-YqPDkkCmCISmA/w333-h400/Arkells_Light_Ale.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOdS3ZRvnR3ZrtbpjZ2HAldbopPJWo8ERUhjsUJeQw04 u-VwE_rbwQav6T6Y6aIFyQ5GUgB4dEXPKqQqzn0MtnN2p_2_ednk kD_S5YLM-s235riX-JvCl6MoTs906ttYX1vSx2wz_YJjksI-GEL8GkqJE2iw6NQHO91hkS61Lj4vmFs-YqPDkkCmCISmA/s246/Arkells_Light_Ale.jpg)
In 1969, United Glass Ltd. commissioned our old friends at Mass Observation to investigate drinking habits in the UK. The results are, as you would expect, fascinating.
"It was found that on average, a consumer drinks between 2 and 3 types of drink per day. The highest duplication occurs on Friday and Saturday and the lowest on Monday and Tuesday. Also the under 25’s and the AB social class consume a greater variety of drinks than other informants."
Brewers' Guardian, Volume 99, March 1970, page 87.I think what they're saying there is that people went out drinking more at the weekend than at the start of the week. Now there's a surprise. And the young and the wealthy drank more different drinks than the average. Not much of a shock, either.
"U.G. say that men drink an average of 79 fl. oz. per day compared to the 59 fl. oz. consumed by women. The difference is least marked at the beginning of the week but the gap widens considerably towards the week-end when the consumption of beer amongst males rapidly increases. Conversely, women do tend to drink less at weekends it was found. Further details of the survey are available on application to the market research manager, United Glass Ltd."
Brewers' Guardian, Volume 99, March 1970, page 87.Again, nothing really shocking. Men drank more than women and drank more beer at the weekend. I think I could have guessed that.
What did surprise me is the difference in beer drinking between men and women - 36% of men but just 7% of women. That's a huge difference. I wonder what the numbers would be now? My guess would be that the overall average would be something similar to 21%, but that the split between men and women would be more even.
One big change from today would be regards to tea. I'm sure the percentage of people making tea with teabags would be much higher than 5%.
I'm shocked to see only 10% of people drank water. Barely more than the 9% who drank hot chocolate.
Type of drink X proportion drinking
Total
Sex
Age
Social Class
Male
Female
16-24
25-34
35-44
45-64
AB
C1
C2
DE
All Respondents
2107
1052
1055
421
378
423
885
253
415
806
633
%
%
%
%
%
%
%
%
%
%
%
Tea
90
91
89
84
87
90
94
89
87
91
91
Instant Coffee
57
51
62
64
68
57
48
71
61
58
46
Beer
21
36
7
27
24
18
19
26
20
12
21
MiIk
13
11
15
22
13
8
11
16
16
11
13
Water
10
9
11
13
10
8
10
13
12
9
10
Hot Chocolate
9
7
11
12
12
8
8
11
11
9
8
Squash
9
7
10
15
12
5
6
10
8
9
7
Milk Drinks
7
6
9
4
8
7
9
8
10
6
7
Ground Coffee
7
7
7
6
8
5
9
15
13
6
2
Spirits and Fortified Wine
7
6
7
5
8
5
8
19
9
5
3
Tea made with tea-bags
5
4
5
6
5
5
4
9
5
4
3
Others
21
17
22
29
19
18
17
27
25
21
15
Duplication
156
152
155
187
174
134
143
214
177
150
126
Source:
Brewers' Guardian, Volume 99, March 1970, page 87.
More... (http://barclayperkins.blogspot.com/2024/02/who-drank-what-in-1970.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOdS3ZRvnR3ZrtbpjZ2HAldbopPJWo8ERUhjsUJeQw04 u-VwE_rbwQav6T6Y6aIFyQ5GUgB4dEXPKqQqzn0MtnN2p_2_ednk kD_S5YLM-s235riX-JvCl6MoTs906ttYX1vSx2wz_YJjksI-GEL8GkqJE2iw6NQHO91hkS61Lj4vmFs-YqPDkkCmCISmA/w333-h400/Arkells_Light_Ale.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOdS3ZRvnR3ZrtbpjZ2HAldbopPJWo8ERUhjsUJeQw04 u-VwE_rbwQav6T6Y6aIFyQ5GUgB4dEXPKqQqzn0MtnN2p_2_ednk kD_S5YLM-s235riX-JvCl6MoTs906ttYX1vSx2wz_YJjksI-GEL8GkqJE2iw6NQHO91hkS61Lj4vmFs-YqPDkkCmCISmA/s246/Arkells_Light_Ale.jpg)
In 1969, United Glass Ltd. commissioned our old friends at Mass Observation to investigate drinking habits in the UK. The results are, as you would expect, fascinating.
"It was found that on average, a consumer drinks between 2 and 3 types of drink per day. The highest duplication occurs on Friday and Saturday and the lowest on Monday and Tuesday. Also the under 25’s and the AB social class consume a greater variety of drinks than other informants."
Brewers' Guardian, Volume 99, March 1970, page 87.I think what they're saying there is that people went out drinking more at the weekend than at the start of the week. Now there's a surprise. And the young and the wealthy drank more different drinks than the average. Not much of a shock, either.
"U.G. say that men drink an average of 79 fl. oz. per day compared to the 59 fl. oz. consumed by women. The difference is least marked at the beginning of the week but the gap widens considerably towards the week-end when the consumption of beer amongst males rapidly increases. Conversely, women do tend to drink less at weekends it was found. Further details of the survey are available on application to the market research manager, United Glass Ltd."
Brewers' Guardian, Volume 99, March 1970, page 87.Again, nothing really shocking. Men drank more than women and drank more beer at the weekend. I think I could have guessed that.
What did surprise me is the difference in beer drinking between men and women - 36% of men but just 7% of women. That's a huge difference. I wonder what the numbers would be now? My guess would be that the overall average would be something similar to 21%, but that the split between men and women would be more even.
One big change from today would be regards to tea. I'm sure the percentage of people making tea with teabags would be much higher than 5%.
I'm shocked to see only 10% of people drank water. Barely more than the 9% who drank hot chocolate.
Type of drink X proportion drinking
Total
Sex
Age
Social Class
Male
Female
16-24
25-34
35-44
45-64
AB
C1
C2
DE
All Respondents
2107
1052
1055
421
378
423
885
253
415
806
633
%
%
%
%
%
%
%
%
%
%
%
Tea
90
91
89
84
87
90
94
89
87
91
91
Instant Coffee
57
51
62
64
68
57
48
71
61
58
46
Beer
21
36
7
27
24
18
19
26
20
12
21
MiIk
13
11
15
22
13
8
11
16
16
11
13
Water
10
9
11
13
10
8
10
13
12
9
10
Hot Chocolate
9
7
11
12
12
8
8
11
11
9
8
Squash
9
7
10
15
12
5
6
10
8
9
7
Milk Drinks
7
6
9
4
8
7
9
8
10
6
7
Ground Coffee
7
7
7
6
8
5
9
15
13
6
2
Spirits and Fortified Wine
7
6
7
5
8
5
8
19
9
5
3
Tea made with tea-bags
5
4
5
6
5
5
4
9
5
4
3
Others
21
17
22
29
19
18
17
27
25
21
15
Duplication
156
152
155
187
174
134
143
214
177
150
126
Source:
Brewers' Guardian, Volume 99, March 1970, page 87.
More... (http://barclayperkins.blogspot.com/2024/02/who-drank-what-in-1970.html)