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05-02-2024, 07:10
Visit the Shut up about Barclay Perkins site (http://barclayperkins.blogspot.com/2024/02/bass-charrington-dominate-lager.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGlQQ_yw6-8z8AGLZLuOmR9xRr9yfwVf_2Yq1VCnIb-Htcogl_XZPDKUVh9zPxNDvzmxy5AyFNfRlkiOZVHIVAXWC2vva XeIPy3GMOUq7qYYSA8mTKq3MGwDSIc7omc1zmERIfDaPYxb1-GO-0_hLMUbV7PoN2wU9aFEHOfO-a9HQAs6DRZoY9wMtUOh8/s320/Harp_Lager_1970.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGlQQ_yw6-8z8AGLZLuOmR9xRr9yfwVf_2Yq1VCnIb-Htcogl_XZPDKUVh9zPxNDvzmxy5AyFNfRlkiOZVHIVAXWC2vva XeIPy3GMOUq7qYYSA8mTKq3MGwDSIc7omc1zmERIfDaPYxb1-GO-0_hLMUbV7PoN2wU9aFEHOfO-a9HQAs6DRZoY9wMtUOh8/s537/Harp_Lager_1970.jpg)
More Lager stuff from the Brewers' Guardian. Including a fascinating glimpse into early markey share.
Despite many smaller brewers plunging into the Lager pool, large and international concerns dominated the market. In 1970, 92% of sales were in the hands of five companies.
With 34%, Bass Charrington were very much in the driving seat. They were the largest brewery, but held nowhere near as much as a third of the total beer market. Both of their Lagers were also brands which they owned 100%. Of the Big Six, only Allied, with Skol, was in a similar situation.
It’s indicative of the scale of Lager sales in Scotland that Tennents, a regional brand not available in most of the country, was the second biggest seller.
The Harp Lager consortium was originally owned 50% by Guinness, 22.5% by Courage, 22.5% by Scottish & Newcastle and 5% by Bass Charrington. Given the success of their own Lager brands, it's no surprise that Bass Charrington sold off their share in Harp early in 1970. As a result, the percentage owned by Courage and Scottish & Newcastle rose to 25% each.
Outside of the big boys, everyone else had to be happy with just 8% between them. Demonstrating that the growth of Lager was disproportionately exploited by the larger brewers, giving them yet another advantage.
Lager market shares in 1970
Harp
26%
Bass-Charrington
Tennents
21%
Carling
13%
Allied Breweries
Skol
16%
Carlsberg
12%
Heineken
4%
Remainder
8%
Source:
Brewers' Guardian, Volume 99, March 1970, page 39.
More... (http://barclayperkins.blogspot.com/2024/02/bass-charrington-dominate-lager.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGlQQ_yw6-8z8AGLZLuOmR9xRr9yfwVf_2Yq1VCnIb-Htcogl_XZPDKUVh9zPxNDvzmxy5AyFNfRlkiOZVHIVAXWC2vva XeIPy3GMOUq7qYYSA8mTKq3MGwDSIc7omc1zmERIfDaPYxb1-GO-0_hLMUbV7PoN2wU9aFEHOfO-a9HQAs6DRZoY9wMtUOh8/s320/Harp_Lager_1970.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGlQQ_yw6-8z8AGLZLuOmR9xRr9yfwVf_2Yq1VCnIb-Htcogl_XZPDKUVh9zPxNDvzmxy5AyFNfRlkiOZVHIVAXWC2vva XeIPy3GMOUq7qYYSA8mTKq3MGwDSIc7omc1zmERIfDaPYxb1-GO-0_hLMUbV7PoN2wU9aFEHOfO-a9HQAs6DRZoY9wMtUOh8/s537/Harp_Lager_1970.jpg)
More Lager stuff from the Brewers' Guardian. Including a fascinating glimpse into early markey share.
Despite many smaller brewers plunging into the Lager pool, large and international concerns dominated the market. In 1970, 92% of sales were in the hands of five companies.
With 34%, Bass Charrington were very much in the driving seat. They were the largest brewery, but held nowhere near as much as a third of the total beer market. Both of their Lagers were also brands which they owned 100%. Of the Big Six, only Allied, with Skol, was in a similar situation.
It’s indicative of the scale of Lager sales in Scotland that Tennents, a regional brand not available in most of the country, was the second biggest seller.
The Harp Lager consortium was originally owned 50% by Guinness, 22.5% by Courage, 22.5% by Scottish & Newcastle and 5% by Bass Charrington. Given the success of their own Lager brands, it's no surprise that Bass Charrington sold off their share in Harp early in 1970. As a result, the percentage owned by Courage and Scottish & Newcastle rose to 25% each.
Outside of the big boys, everyone else had to be happy with just 8% between them. Demonstrating that the growth of Lager was disproportionately exploited by the larger brewers, giving them yet another advantage.
Lager market shares in 1970
Harp
26%
Bass-Charrington
Tennents
21%
Carling
13%
Allied Breweries
Skol
16%
Carlsberg
12%
Heineken
4%
Remainder
8%
Source:
Brewers' Guardian, Volume 99, March 1970, page 39.
More... (http://barclayperkins.blogspot.com/2024/02/bass-charrington-dominate-lager.html)