Blog Tracker
11-08-2023, 07:10
Visit the Shut up about Barclay Perkins site (http://barclayperkins.blogspot.com/2023/08/beer-advertising-in-1970s.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqatHEcnQQg1wPEYP8esctOzEg0FQNZakWEdOnmXAXSy 8WjkWZhBmRnj91Y7CGtRnBY1r9KD92rd_O2vylaixdkaN2J53o-xYulIZGXGkxU6SzvVUFqD46BCc3bnn-TESJrvx4Nnmjwqb4z2mYfJjuoWj-hxHeTHoR76oXt5u71c4uMdAj7z8xzLKtEuE/s320/Whitbread_Tankard_beermat_2.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqatHEcnQQg1wPEYP8esctOzEg0FQNZakWEdOnmXAXSy 8WjkWZhBmRnj91Y7CGtRnBY1r9KD92rd_O2vylaixdkaN2J53o-xYulIZGXGkxU6SzvVUFqD46BCc3bnn-TESJrvx4Nnmjwqb4z2mYfJjuoWj-hxHeTHoR76oXt5u71c4uMdAj7z8xzLKtEuE/s635/Whitbread_Tankard_beermat_2.jpg)
As the brewing industry became more concentrated, these new, large groups invested heavily in advertising.
This was a golden age of TV beer adverts. Which were so prevalent that I can still sing the jingles. With intense competition between the Big Six, they were prepared to spend considerable sums to get attention for their products
Obviously, only national brewers or very large regionals could afford to advertise on television. Meaning most advertisements for big, mainstream brands.
And which beers were they plugging on TV? At the start of the decade, it was mostly Keg Bitter. The big Bitter brands of the Big Six were all heavily promoted.
Whitbread Trophy:
“Whitbread big head Trophy Bitter,
the pint that thinks it’s a quart.
It's got the body, the body that satisfies,
It can't be modest no matter how it tries.
Cos it's the big head Bitter, Trophy Bitter
The best that you've ever bought,
Whitbread big head Trophy Bitter,
the pint that thinks it’s a quart.”
Whitbread Tankard: “Tankard helps me excel”
Ind Coope Double Diamond:
“A Double Diamond works wonders,
Works wonder works wonders
A Double Diamond works wonders,
So drink some today.”
Watney’s Red: “Join the Red revolution.”
Younger’s Tartan: “It’s the bitter people choose – given the choice.”
Courage Tavern: “It’s what your right arm’s for.”
There were spots for other mainstream beer types. Mackeson Milk Stout is a good example. “It looks good, it tastes good and by golly it does you good.”
Then there was Davenports. One fairly small brewer who did advertise on television. Not for a specific beer, but for their home delivery service. Which extended well outside their Birmingham home.
Taking a different tack to most regional brewers, they sold off some of their tied houses to fund their delivery service. It was a daring move which, at least in the short term, paid off. I assume it was killed off by cheap supermarket beer.
Beer at home means Davenports,
That's the beer, lots of cheer.
The finest malts with hops and yeast,
Turns a snack into a feast.
Straight from brewery to your home,
Why collect, we'll deliver.
Soon you'll know why folks all say,
Beer at home means Davenports.
I have personal experience of this, because my Dad bought beer from them. My first taste of beer – when I was 11 or 12 – was the bitter from Davenports. I really didn’t like the taste. Though I found it OK mixed into a shandy. How young I was.
More... (http://barclayperkins.blogspot.com/2023/08/beer-advertising-in-1970s.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqatHEcnQQg1wPEYP8esctOzEg0FQNZakWEdOnmXAXSy 8WjkWZhBmRnj91Y7CGtRnBY1r9KD92rd_O2vylaixdkaN2J53o-xYulIZGXGkxU6SzvVUFqD46BCc3bnn-TESJrvx4Nnmjwqb4z2mYfJjuoWj-hxHeTHoR76oXt5u71c4uMdAj7z8xzLKtEuE/s320/Whitbread_Tankard_beermat_2.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqatHEcnQQg1wPEYP8esctOzEg0FQNZakWEdOnmXAXSy 8WjkWZhBmRnj91Y7CGtRnBY1r9KD92rd_O2vylaixdkaN2J53o-xYulIZGXGkxU6SzvVUFqD46BCc3bnn-TESJrvx4Nnmjwqb4z2mYfJjuoWj-hxHeTHoR76oXt5u71c4uMdAj7z8xzLKtEuE/s635/Whitbread_Tankard_beermat_2.jpg)
As the brewing industry became more concentrated, these new, large groups invested heavily in advertising.
This was a golden age of TV beer adverts. Which were so prevalent that I can still sing the jingles. With intense competition between the Big Six, they were prepared to spend considerable sums to get attention for their products
Obviously, only national brewers or very large regionals could afford to advertise on television. Meaning most advertisements for big, mainstream brands.
And which beers were they plugging on TV? At the start of the decade, it was mostly Keg Bitter. The big Bitter brands of the Big Six were all heavily promoted.
Whitbread Trophy:
“Whitbread big head Trophy Bitter,
the pint that thinks it’s a quart.
It's got the body, the body that satisfies,
It can't be modest no matter how it tries.
Cos it's the big head Bitter, Trophy Bitter
The best that you've ever bought,
Whitbread big head Trophy Bitter,
the pint that thinks it’s a quart.”
Whitbread Tankard: “Tankard helps me excel”
Ind Coope Double Diamond:
“A Double Diamond works wonders,
Works wonder works wonders
A Double Diamond works wonders,
So drink some today.”
Watney’s Red: “Join the Red revolution.”
Younger’s Tartan: “It’s the bitter people choose – given the choice.”
Courage Tavern: “It’s what your right arm’s for.”
There were spots for other mainstream beer types. Mackeson Milk Stout is a good example. “It looks good, it tastes good and by golly it does you good.”
Then there was Davenports. One fairly small brewer who did advertise on television. Not for a specific beer, but for their home delivery service. Which extended well outside their Birmingham home.
Taking a different tack to most regional brewers, they sold off some of their tied houses to fund their delivery service. It was a daring move which, at least in the short term, paid off. I assume it was killed off by cheap supermarket beer.
Beer at home means Davenports,
That's the beer, lots of cheer.
The finest malts with hops and yeast,
Turns a snack into a feast.
Straight from brewery to your home,
Why collect, we'll deliver.
Soon you'll know why folks all say,
Beer at home means Davenports.
I have personal experience of this, because my Dad bought beer from them. My first taste of beer – when I was 11 or 12 – was the bitter from Davenports. I really didn’t like the taste. Though I found it OK mixed into a shandy. How young I was.
More... (http://barclayperkins.blogspot.com/2023/08/beer-advertising-in-1970s.html)