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13-01-2023, 07:17
Visit the Shut up about Barclay Perkins site (http://barclayperkins.blogspot.com/2023/01/the-ups-and-downs-of-porter-and-stout.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYMV9mMzrowkg-aH3piRBPmlEqcqx9ZHz3oOK97W5H60cHXfuyVzHIyQXqCmpUjY 8QFB2UT_OhuVh8vguV5z_-IQ2hGbI8N7wI07DKKc8YnTqAlB89-l7OU6aDQIkjNGHdFLxOxJr31iRp-31Rax__KPhdRuHJb7QPdoeug02bkcjou2HWhG77tcG0/w328-h400/Whitbread_London_Cooper_2.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYMV9mMzrowkg-aH3piRBPmlEqcqx9ZHz3oOK97W5H60cHXfuyVzHIyQXqCmpUjY 8QFB2UT_OhuVh8vguV5z_-IQ2hGbI8N7wI07DKKc8YnTqAlB89-l7OU6aDQIkjNGHdFLxOxJr31iRp-31Rax__KPhdRuHJb7QPdoeug02bkcjou2HWhG77tcG0/s528/Whitbread_London_Cooper_2.jpg)
I'm moving back a little further in time to see how Whitbread Porter and Stout fared in the late 19th and early 20tth centuries.It's a rather more complicated story than between the wars, when the trend was always downwards. 1880 to 1899 is one of general decline, but then turned around and was rising all the way until 1910.
In 1880, Porter and Stout made up 38% of Whitbread’s output. But by 1899 had fallen to 29%. The fortunes of Stout seem to have been transformed by the introduction of Country Stout, which was soon selling over 100,000 barrels a year and boosted Black Beer’s share to over 40%.
Sales of Double Stout also shot up with the dawn of the new century, hitting over 40,000 barrels.
To put these numbers into context, most years Whitbread brewed more of one beer, X Ale, than all the Porter and Stout combined.
The last couple of decades of the 19th century were happy times for brewers, as can be seen in the increase in Whitbread’s output, which more than trebled between 1880 and 1910.
P = Porter
C = Country Porter
S = Stout
CS = Country Stout
LS = London Stout
SS = Double Stout
SSS = Treble Stout
Whitbread Porter and Stout output 1880 - 1910
year
P
C
S
CS
LS
SS
SSS
Total Porter & Stout
Total Ale & Porter
% Porter & Stout
1880
75,898
471
8,411
15,069
99,849
261,785
38.14%
1881
75,423
217
9,143
14,366
99,149
284,391
34.86%
1882
79,605
523
9,577
15,682
105,387
297,645
35.41%
1883
78,595
541
10,352
15,213
104,701
292,671
35.77%
1884
89,925
323
12,160
16,049
118,457
320,769
36.93%
1885
91,885
970
12,290
17,146
122,291
322,140
37.96%
1886
88,017
720
11,445
17,531
117,713
304,472
38.66%
1887
90,397
841
12,422
17,426
121,086
329,214
36.78%
1888
91,008
425
14,138
15,515
121,086
347,267
34.87%
1889
94,097
392
14,819
15,859
125,167
354,835
35.27%
1890
100,250
18,110
16,950
135,310
381,026
35.51%
1891
113,027
20,602
15,335
148,964
416,814
35.74%
1892
94,027
29,124
17,887
15,029
156,067
451,176
34.59%
1893
80,067
39,543
17,355
13,679
150,644
457,418
32.93%
1894
75,553
35,516
17,194
13,542
141,805
464,323
30.54%
1895
73,459
37,043
2,706
17,796
12,743
143,747
473,435
30.36%
1896
73,994
39,188
10,132
19,205
12,206
154,725
508,008
30.46%
1897
79,624
42,933
17,003
19,490
12,263
171,313
545,887
31.38%
1898
84,316
41,162
26,549
20,039
11,576
183,642
603,695
30.42%
1899
78,190
44,556
36,138
23,238
10,962
193,084
664,164
29.07%
1900
77,183
43,102
4,252
50,286
28,316
11,087
214,226
671,579
31.90%
1901
76,080
37,766
7,946
68,719
34,541
10,398
235,450
706,223
33.34%
1902
81,926
35,700
8,315
82,752
41,017
11,333
261,043
741,806
35.19%
1904
82,848
32,620
12,904
110,689
44,874
13,187
297,122
759,324
39.13%
1905
89,170
29,352
13,669
119,703
42,062
14,009
307,965
778,152
39.58%
1906
84,261
5,686
13,512
152,418
38,968
17,219
312,064
802,427
38.89%
1907
99,864
15,235
152,880
40,447
16,181
324,607
823,499
39.42%
1908
92,529
4,023
170,830
45,252
14,833
327,467
811,599
40.35%
1909
85,610
187,934
45,660
14,060
333,264
860,823
38.71%
1910
108,166
199,761
43,041
10,879
361,847
850,828
42.53%
Sources:
Whitbread brewing records held at the London Metropolitan Archives, document numbers LMA/4453/D/01/045 to LMA/4453/D/01/075 and LMA/4453/D/09/076 to LMA/4453/D/09/104.
And, just for those who complained last time, here's a chart of the data.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSLZIzFGVTGzNMuWVR3G4LWeJ3EjSCDfBggnubsqhO6r QW4qXg3zX-o80ZK50Tiy_zlg4N2nUxnCHEEA3zXS-FOHsSbiC3g2yE5aeC1WLsn9obgAr9DxCBIG8yb_I0M_lunCRab vdjzy-MU4JEUV0dwjJJ7qZc1OW1XecdgUSHa8IVChdQGqt4rGtr/w640-h484/Whitbread_Porter_and_Stout_output_1880_1910.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSLZIzFGVTGzNMuWVR3G4LWeJ3EjSCDfBggnubsqhO6r QW4qXg3zX-o80ZK50Tiy_zlg4N2nUxnCHEEA3zXS-FOHsSbiC3g2yE5aeC1WLsn9obgAr9DxCBIG8yb_I0M_lunCRab vdjzy-MU4JEUV0dwjJJ7qZc1OW1XecdgUSHa8IVChdQGqt4rGtr/s968/Whitbread_Porter_and_Stout_output_1880_1910.jpg)
More... (http://barclayperkins.blogspot.com/2023/01/the-ups-and-downs-of-porter-and-stout.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYMV9mMzrowkg-aH3piRBPmlEqcqx9ZHz3oOK97W5H60cHXfuyVzHIyQXqCmpUjY 8QFB2UT_OhuVh8vguV5z_-IQ2hGbI8N7wI07DKKc8YnTqAlB89-l7OU6aDQIkjNGHdFLxOxJr31iRp-31Rax__KPhdRuHJb7QPdoeug02bkcjou2HWhG77tcG0/w328-h400/Whitbread_London_Cooper_2.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYMV9mMzrowkg-aH3piRBPmlEqcqx9ZHz3oOK97W5H60cHXfuyVzHIyQXqCmpUjY 8QFB2UT_OhuVh8vguV5z_-IQ2hGbI8N7wI07DKKc8YnTqAlB89-l7OU6aDQIkjNGHdFLxOxJr31iRp-31Rax__KPhdRuHJb7QPdoeug02bkcjou2HWhG77tcG0/s528/Whitbread_London_Cooper_2.jpg)
I'm moving back a little further in time to see how Whitbread Porter and Stout fared in the late 19th and early 20tth centuries.It's a rather more complicated story than between the wars, when the trend was always downwards. 1880 to 1899 is one of general decline, but then turned around and was rising all the way until 1910.
In 1880, Porter and Stout made up 38% of Whitbread’s output. But by 1899 had fallen to 29%. The fortunes of Stout seem to have been transformed by the introduction of Country Stout, which was soon selling over 100,000 barrels a year and boosted Black Beer’s share to over 40%.
Sales of Double Stout also shot up with the dawn of the new century, hitting over 40,000 barrels.
To put these numbers into context, most years Whitbread brewed more of one beer, X Ale, than all the Porter and Stout combined.
The last couple of decades of the 19th century were happy times for brewers, as can be seen in the increase in Whitbread’s output, which more than trebled between 1880 and 1910.
P = Porter
C = Country Porter
S = Stout
CS = Country Stout
LS = London Stout
SS = Double Stout
SSS = Treble Stout
Whitbread Porter and Stout output 1880 - 1910
year
P
C
S
CS
LS
SS
SSS
Total Porter & Stout
Total Ale & Porter
% Porter & Stout
1880
75,898
471
8,411
15,069
99,849
261,785
38.14%
1881
75,423
217
9,143
14,366
99,149
284,391
34.86%
1882
79,605
523
9,577
15,682
105,387
297,645
35.41%
1883
78,595
541
10,352
15,213
104,701
292,671
35.77%
1884
89,925
323
12,160
16,049
118,457
320,769
36.93%
1885
91,885
970
12,290
17,146
122,291
322,140
37.96%
1886
88,017
720
11,445
17,531
117,713
304,472
38.66%
1887
90,397
841
12,422
17,426
121,086
329,214
36.78%
1888
91,008
425
14,138
15,515
121,086
347,267
34.87%
1889
94,097
392
14,819
15,859
125,167
354,835
35.27%
1890
100,250
18,110
16,950
135,310
381,026
35.51%
1891
113,027
20,602
15,335
148,964
416,814
35.74%
1892
94,027
29,124
17,887
15,029
156,067
451,176
34.59%
1893
80,067
39,543
17,355
13,679
150,644
457,418
32.93%
1894
75,553
35,516
17,194
13,542
141,805
464,323
30.54%
1895
73,459
37,043
2,706
17,796
12,743
143,747
473,435
30.36%
1896
73,994
39,188
10,132
19,205
12,206
154,725
508,008
30.46%
1897
79,624
42,933
17,003
19,490
12,263
171,313
545,887
31.38%
1898
84,316
41,162
26,549
20,039
11,576
183,642
603,695
30.42%
1899
78,190
44,556
36,138
23,238
10,962
193,084
664,164
29.07%
1900
77,183
43,102
4,252
50,286
28,316
11,087
214,226
671,579
31.90%
1901
76,080
37,766
7,946
68,719
34,541
10,398
235,450
706,223
33.34%
1902
81,926
35,700
8,315
82,752
41,017
11,333
261,043
741,806
35.19%
1904
82,848
32,620
12,904
110,689
44,874
13,187
297,122
759,324
39.13%
1905
89,170
29,352
13,669
119,703
42,062
14,009
307,965
778,152
39.58%
1906
84,261
5,686
13,512
152,418
38,968
17,219
312,064
802,427
38.89%
1907
99,864
15,235
152,880
40,447
16,181
324,607
823,499
39.42%
1908
92,529
4,023
170,830
45,252
14,833
327,467
811,599
40.35%
1909
85,610
187,934
45,660
14,060
333,264
860,823
38.71%
1910
108,166
199,761
43,041
10,879
361,847
850,828
42.53%
Sources:
Whitbread brewing records held at the London Metropolitan Archives, document numbers LMA/4453/D/01/045 to LMA/4453/D/01/075 and LMA/4453/D/09/076 to LMA/4453/D/09/104.
And, just for those who complained last time, here's a chart of the data.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSLZIzFGVTGzNMuWVR3G4LWeJ3EjSCDfBggnubsqhO6r QW4qXg3zX-o80ZK50Tiy_zlg4N2nUxnCHEEA3zXS-FOHsSbiC3g2yE5aeC1WLsn9obgAr9DxCBIG8yb_I0M_lunCRab vdjzy-MU4JEUV0dwjJJ7qZc1OW1XecdgUSHa8IVChdQGqt4rGtr/w640-h484/Whitbread_Porter_and_Stout_output_1880_1910.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSLZIzFGVTGzNMuWVR3G4LWeJ3EjSCDfBggnubsqhO6r QW4qXg3zX-o80ZK50Tiy_zlg4N2nUxnCHEEA3zXS-FOHsSbiC3g2yE5aeC1WLsn9obgAr9DxCBIG8yb_I0M_lunCRab vdjzy-MU4JEUV0dwjJJ7qZc1OW1XecdgUSHa8IVChdQGqt4rGtr/s968/Whitbread_Porter_and_Stout_output_1880_1910.jpg)
More... (http://barclayperkins.blogspot.com/2023/01/the-ups-and-downs-of-porter-and-stout.html)