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10-01-2023, 08:26
Visit the Shut up about Barclay Perkins site (http://barclayperkins.blogspot.com/2023/01/the-long-decline-of-porter-and-stout.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLKVhWkjEwUJnsZ4HeKoieVIU702uj4pUvHo31kTWyPq XsMimYa6fdqSwkA5-58B7A4NVeEe5hWOC9TnZ6scbJZaFOzrdk-HgexXayMQPfG8ckhEEXc2Z1O1FeepbFF3hl7FDJ_dd7xDkvLJ1 cXs7nHuKKjeHwyXrZ-A5BxAVK9EDa1upJ913VUUIY/w313-h400/Mackeson_Milk_Stout_3.JPG (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLKVhWkjEwUJnsZ4HeKoieVIU702uj4pUvHo31kTWyPq XsMimYa6fdqSwkA5-58B7A4NVeEe5hWOC9TnZ6scbJZaFOzrdk-HgexXayMQPfG8ckhEEXc2Z1O1FeepbFF3hl7FDJ_dd7xDkvLJ1 cXs7nHuKKjeHwyXrZ-A5BxAVK9EDa1upJ913VUUIY/s843/Mackeson_Milk_Stout_3.JPG)
One of the joys of writing a proper book is putting material together in a proper order. A joy, because that's when you notice stuff. Information you already have, put into a new context.There's been plenty of that serendipity as I plod my was through the fields of Stout history. The new book is full of tables, of course. It wouldn't be right without lots of tables. The information I mostly collected years ago. But I'm mostly using it slightly differently from how I have before. Giving me the occasional dazzling new insight. And plenty of dully gleaming ones.
This is a table I assembled for the interwar chapter. Whitbread brewing records have dead handy summaries of the quantity of each beer brewed week by week in the final few pages. Allowing us to trace the decline of not just Porter, but also Stout.
An inexorable decline throughout the whole period. With Porter and Stout dropping from a very respectable 35% in 1921 to just 22% in 1939. I would tell you what happened after that. But the bastards stopped recording the totals in 1940.
The revelation? I hadn't noticed just how much how much Whitbread Stout sales were on the slide between the wars.
S = Stout
CS = Country Stout
LS = London Stout
ES= Extra Stout
MS = Mackeson Stout
SSS = Treble Stout
In the 1920s, S, CS, LS and ES were idebntical.
Whitbread Porter and Stout output 1921 - 1939
P
S
CS
LS
ES
MS
SSS
Total Porter & Stout
Total Ale & Porter
% Porter & Stout
1921
15,688
58,452
133,563
30,920
238,623
675,647
35.32%
1922
16,562
47,530
84,703
15,340
28,582
192,717
576,118
33.45%
1923
14,165
39,960
68,326
20,866
26,660
169,977
505,097
33.65%
1924
15,948
37,834
74,258
23,442
26,710
178,192
551,616
32.30%
1925
14,943
35,396
62,357
22,262
28,974
163,932
527,977
31.05%
1926
13,511
34,567
20,721
69,724
29,990
168,513
512,528
32.88%
1927
10,708
30,087
86,569
22,361
149,725
462,250
32.39%
1928
10,105
30,017
85,992
16,039
142,153
488,357
29.11%
1929
5,558
17,284
51,624
11,313
85,779
443,888
19.32%
1930
13,840
25,643
90,801
20,724
151,008
535,271
28.21%
1931
13,389
17,109
93,094
20,027
143,619
495,805
28.97%
1932
10,493
100,632
15,342
126,467
442,755
28.56%
1933
9,653
97,810
13,973
121,436
471,190
25.77%
1934
9,444
91,660
21,116
122,220
501,180
24.39%
1935
8,006
89,617
25,646
123,269
528,370
23.33%
1936
6,836
85,748
16,868
14,428
123,880
540,995
22.90%
1937
5,939
82,900
10,805
27,730
127,374
565,230
22.53%
1938
5,133
75,651
10,022
36,769
127,575
569,532
22.40%
1939
3,810
67,177
6,037
50,890
928
128,842
590,695
21.81%
Sources:
Whitbread brewing records held at the London Metropolitan Archives, document numbers LMA/4453/D/09/114, LMA/4453/D/09/115, LMA/4453/D/09/116, LMA/4453/D/09/117, LMA/4453/D/09/118, LMA/4453/D/09/119, LMA/4453/D/09/120, LMA/4453/D/09/121, LMA/4453/D/09/122, LMA/4453/D/09/123, LMA/4453/D/09/124, LMA/4453/D/09/125, LMA/4453/D/09/126, LMA/4453/D/01/086, LMA/4453/D/01/087, LMA/4453/D/01/088, LMA/4453/D/01/089, LMA/4453/D/01/090, LMA/4453/D/01/091, LMA/4453/D/01/092, LMA/4453/D/01/093, LMA/4453/D/01/094, LMA/4453/D/01/096, LMA/4453/D/01/096, LMA/4453/D/01/097, LMA/4453/D/01/098, LMA/4453/D/01/099, LMA/4453/D/01/100, LMA/4453/D/01/101, LMA/4453/D/01/102, LMA/4453/D/01/103, LMA/4453/D/01/104, LMA/4453/D/01/105, LMA/4453/D/01/106 and LMA/4453/D/01/107.
More... (http://barclayperkins.blogspot.com/2023/01/the-long-decline-of-porter-and-stout.html)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLKVhWkjEwUJnsZ4HeKoieVIU702uj4pUvHo31kTWyPq XsMimYa6fdqSwkA5-58B7A4NVeEe5hWOC9TnZ6scbJZaFOzrdk-HgexXayMQPfG8ckhEEXc2Z1O1FeepbFF3hl7FDJ_dd7xDkvLJ1 cXs7nHuKKjeHwyXrZ-A5BxAVK9EDa1upJ913VUUIY/w313-h400/Mackeson_Milk_Stout_3.JPG (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLKVhWkjEwUJnsZ4HeKoieVIU702uj4pUvHo31kTWyPq XsMimYa6fdqSwkA5-58B7A4NVeEe5hWOC9TnZ6scbJZaFOzrdk-HgexXayMQPfG8ckhEEXc2Z1O1FeepbFF3hl7FDJ_dd7xDkvLJ1 cXs7nHuKKjeHwyXrZ-A5BxAVK9EDa1upJ913VUUIY/s843/Mackeson_Milk_Stout_3.JPG)
One of the joys of writing a proper book is putting material together in a proper order. A joy, because that's when you notice stuff. Information you already have, put into a new context.There's been plenty of that serendipity as I plod my was through the fields of Stout history. The new book is full of tables, of course. It wouldn't be right without lots of tables. The information I mostly collected years ago. But I'm mostly using it slightly differently from how I have before. Giving me the occasional dazzling new insight. And plenty of dully gleaming ones.
This is a table I assembled for the interwar chapter. Whitbread brewing records have dead handy summaries of the quantity of each beer brewed week by week in the final few pages. Allowing us to trace the decline of not just Porter, but also Stout.
An inexorable decline throughout the whole period. With Porter and Stout dropping from a very respectable 35% in 1921 to just 22% in 1939. I would tell you what happened after that. But the bastards stopped recording the totals in 1940.
The revelation? I hadn't noticed just how much how much Whitbread Stout sales were on the slide between the wars.
S = Stout
CS = Country Stout
LS = London Stout
ES= Extra Stout
MS = Mackeson Stout
SSS = Treble Stout
In the 1920s, S, CS, LS and ES were idebntical.
Whitbread Porter and Stout output 1921 - 1939
P
S
CS
LS
ES
MS
SSS
Total Porter & Stout
Total Ale & Porter
% Porter & Stout
1921
15,688
58,452
133,563
30,920
238,623
675,647
35.32%
1922
16,562
47,530
84,703
15,340
28,582
192,717
576,118
33.45%
1923
14,165
39,960
68,326
20,866
26,660
169,977
505,097
33.65%
1924
15,948
37,834
74,258
23,442
26,710
178,192
551,616
32.30%
1925
14,943
35,396
62,357
22,262
28,974
163,932
527,977
31.05%
1926
13,511
34,567
20,721
69,724
29,990
168,513
512,528
32.88%
1927
10,708
30,087
86,569
22,361
149,725
462,250
32.39%
1928
10,105
30,017
85,992
16,039
142,153
488,357
29.11%
1929
5,558
17,284
51,624
11,313
85,779
443,888
19.32%
1930
13,840
25,643
90,801
20,724
151,008
535,271
28.21%
1931
13,389
17,109
93,094
20,027
143,619
495,805
28.97%
1932
10,493
100,632
15,342
126,467
442,755
28.56%
1933
9,653
97,810
13,973
121,436
471,190
25.77%
1934
9,444
91,660
21,116
122,220
501,180
24.39%
1935
8,006
89,617
25,646
123,269
528,370
23.33%
1936
6,836
85,748
16,868
14,428
123,880
540,995
22.90%
1937
5,939
82,900
10,805
27,730
127,374
565,230
22.53%
1938
5,133
75,651
10,022
36,769
127,575
569,532
22.40%
1939
3,810
67,177
6,037
50,890
928
128,842
590,695
21.81%
Sources:
Whitbread brewing records held at the London Metropolitan Archives, document numbers LMA/4453/D/09/114, LMA/4453/D/09/115, LMA/4453/D/09/116, LMA/4453/D/09/117, LMA/4453/D/09/118, LMA/4453/D/09/119, LMA/4453/D/09/120, LMA/4453/D/09/121, LMA/4453/D/09/122, LMA/4453/D/09/123, LMA/4453/D/09/124, LMA/4453/D/09/125, LMA/4453/D/09/126, LMA/4453/D/01/086, LMA/4453/D/01/087, LMA/4453/D/01/088, LMA/4453/D/01/089, LMA/4453/D/01/090, LMA/4453/D/01/091, LMA/4453/D/01/092, LMA/4453/D/01/093, LMA/4453/D/01/094, LMA/4453/D/01/096, LMA/4453/D/01/096, LMA/4453/D/01/097, LMA/4453/D/01/098, LMA/4453/D/01/099, LMA/4453/D/01/100, LMA/4453/D/01/101, LMA/4453/D/01/102, LMA/4453/D/01/103, LMA/4453/D/01/104, LMA/4453/D/01/105, LMA/4453/D/01/106 and LMA/4453/D/01/107.
More... (http://barclayperkins.blogspot.com/2023/01/the-long-decline-of-porter-and-stout.html)