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26-05-2022, 23:29
Visit the Paul Bailey's Beer Blog site (https://baileysbeerblog.blogspot.com/2022/05/i-call-that-bargain.html)


https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMY5oKNYZiK6ekIfbKFjQXDmpT9h8I22qcwzpLHXzsMC dHzoqp-MQy8YHmBeRKuCQ1MGEdhI7m5W35Z-088zwFZvedic1SqLApdGfS2JN4c7NLa2Ka4g5oKpCbPWKamMBz 55Isb-NiDPq9b0-BoAxGr3iZ1DF8rhM9MUf8_Jttd9oOVdhiLbJaISe8/w177-h320/Winter%20Warmer%20TTD.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMY5oKNYZiK6ekIfbKFjQXDmpT9h8I22qcwzpLHXzsMC dHzoqp-MQy8YHmBeRKuCQ1MGEdhI7m5W35Z-088zwFZvedic1SqLApdGfS2JN4c7NLa2Ka4g5oKpCbPWKamMBz 55Isb-NiDPq9b0-BoAxGr3iZ1DF8rhM9MUf8_Jttd9oOVdhiLbJaISe8/s3679/Winter%20Warmer%20TTD.jpg)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMGm5agKItK0uJBQQzQC6adTJpdW3M0uu7Wy9E1oXBue X44sFhvFVqWNeNNIbYXsMlthl3BYvKV-A7iZIWivouiyJonltZUQmUBVqpb-5Up-iMZNQxrNkCOM1_373NKjzptcJN-JlEpsCXaNI_4j_n4zV1mFKBKFfLsvG0E2McrfpgkVBB8k-lJ-ep/w194-h320/Winter%20Warmer%20back%20label.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMGm5agKItK0uJBQQzQC6adTJpdW3M0uu7Wy9E1oXBue X44sFhvFVqWNeNNIbYXsMlthl3BYvKV-A7iZIWivouiyJonltZUQmUBVqpb-5Up-iMZNQxrNkCOM1_373NKjzptcJN-JlEpsCXaNI_4j_n4zV1mFKBKFfLsvG0E2McrfpgkVBB8k-lJ-ep/s2266/Winter%20Warmer%20back%20label.jpg) I picked up a couple of these bad boys at our local Sainsbury’s, the other weekend. On sale at the heavily discounted price of just 80p each, the beers were too good a bargain to miss. Somewhat predictably, there were none left on the shelves when I popped in yesterday to grab a few groceries, but why were these bottles so ridiculously cheap, and what was the beer itself actually like?
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyNjyzO61JvczLT_67AtbKUcoQGDWQFV4W1LYZJSeupX YReI-m2IvfdD94sD7rclF1MYrZWB16SCK1gP3L5gUlu31YXBGfT17NV MMwNTT1h_QA5cwLvRoDAn44-KTTeNsVJQ_iCq9GmQVLbXO6zfnSHQ5mzTiB2x9C22XeoODJM5z H98xIprCqa0uG/w320-h194/IMG_20220525_173950_1.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyNjyzO61JvczLT_67AtbKUcoQGDWQFV4W1LYZJSeupX YReI-m2IvfdD94sD7rclF1MYrZWB16SCK1gP3L5gUlu31YXBGfT17NV MMwNTT1h_QA5cwLvRoDAn44-KTTeNsVJQ_iCq9GmQVLbXO6zfnSHQ5mzTiB2x9C22XeoODJM5z H98xIprCqa0uG/s3340/IMG_20220525_173950_1.jpg)
Sainsbury’s Taste the Difference Winter Warmer Ale weighs in at a respectable strength of 5.3%. It is brewed at the Eagle Brewery, which I suspect is the old Charles Wells plant in Bedford. The beer is described as “Rich, fruity and malty,” which is not an unreasonable description for a “Winter warmer” and the taste did actually match the description. I originally tried this beer, last December when it was on sale alongside another beer from the Eagle Brewery. This Christmas Porter was brewed to the same strength as the Winter Warmer, and looking back at my notes on Untappd, I gave it an appropriately higher score. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNao7nakNYrZaaAw7ExztmjyU48H91ZU_lj3RVkb7g8y pGW6B1nA8TPFjwk1YWyTCEy8fuaVtJJvGcbh6IOHnwfoP7UJh6 nePYyxUdsTnsl_kg6fshPPy9-FSBSwntOeMNCJUM8pM6h1V8QFefJhsIVOw_RO0Jj5ObI9NxzZt ID7H5gZMdz4nkoork/s320/Winter%20Warmer%20bottle.jpg (https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNao7nakNYrZaaAw7ExztmjyU48H91ZU_lj3RVkb7g8y pGW6B1nA8TPFjwk1YWyTCEy8fuaVtJJvGcbh6IOHnwfoP7UJh6 nePYyxUdsTnsl_kg6fshPPy9-FSBSwntOeMNCJUM8pM6h1V8QFefJhsIVOw_RO0Jj5ObI9NxzZt ID7H5gZMdz4nkoork/s3679/Winter%20Warmer%20bottle.jpg)I wrote at the time that I could certainly discern the dark fruit, sweet plum, and chocolate, described on the label, so perhaps members of the beer-buying public, felt the same? The Winter Warmer Ale is still quite drinkable, and given the recent fall in temperatures, drinking the beer didn’t exactly feel out of place. None of this explains why Sainsbury’s are so keen to shift this beer unless their buyers caught a cold and over-ordered. There is still six months’ shelf life remaining on this particular batch, admittedly not quite sufficient to see them past this coming December, but should you come across these 80p bottles, the buyers’ extravagance becomes the consumers’ late-spring bonus.
See if you can spot any of this heavily discounted winter beer at your local Sainsbury’s, because at 80p a pop, you can’t really go wrong!

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