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11-01-2022, 08:25
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I'm going to gradually move back in time as I dig deeper into Imperial Stout. Which logically means that we're starting at the end.



https://blogger.googleusercontent.com/img/a/AVvXsEgY8MjCFWBmVHvubD6r_ZnZkwbz87yEBvFsaoZMn9pqEX AobFm1IBjt5wcwTlk33NE2Er2nmVDP1wzF9VfbbSEcYjmMH7ky OHRVbzhPktX6zxFzWzmCHw0ZlGds6VmQbMAnVjKm81yWkoMJ1y Yfk4nyHeg3APJG4odB2gBEy6CarGrtikAvScBBWB5D=w446-h640 (https://blogger.googleusercontent.com/img/a/AVvXsEgY8MjCFWBmVHvubD6r_ZnZkwbz87yEBvFsaoZMn9pqEX AobFm1IBjt5wcwTlk33NE2Er2nmVDP1wzF9VfbbSEcYjmMH7ky OHRVbzhPktX6zxFzWzmCHw0ZlGds6VmQbMAnVjKm81yWkoMJ1y Yfk4nyHeg3APJG4odB2gBEy6CarGrtikAvScBBWB5D=s742)


"The Best Products of nature combined in...
BARCLAY PERKINS
Milk Stout
The best products of nature are combined each pint of this stout. Malt and hops for nutrition and ail the goodness of 10 ozs. of pure dairy milk for energy.
sustaining
satisfying
refreshing
You can still enjoy the original B.P. Imperial (Red Label) Stout
BARCLAY PERKINS & Co. Ltd., LONDON "
Dundee Evening Telegraph - Thursday 07 March 1940, page 4.
From the way this advert is worded, it's obvious that Milk Stout had replaced the older Imperial Stout and reduced it to a footnote. This doesn't seem to have lasted long, as a few years after the war Imperial Stout was being advertised on its own:


https://blogger.googleusercontent.com/img/a/AVvXsEiuskIGd_LzNEU0mBv32rvjfp6yhhOKqs0nn1wWAa3eb0 OMwWV1mnzTSoV4s3oMd5A-LOnQembOduWa50VGqTTUOgga8JG1I9fUarSDj063HByIFrMESg Fit8OtgQTiaJiovVco_p7hP1Lb8qCzL8NFkIudE_7aa95TD-e516u0eMmY8Q0Ux00nRfpY=w640-h344 (https://blogger.googleusercontent.com/img/a/AVvXsEiuskIGd_LzNEU0mBv32rvjfp6yhhOKqs0nn1wWAa3eb0 OMwWV1mnzTSoV4s3oMd5A-LOnQembOduWa50VGqTTUOgga8JG1I9fUarSDj063HByIFrMESg Fit8OtgQTiaJiovVco_p7hP1Lb8qCzL8NFkIudE_7aa95TD-e516u0eMmY8Q0Ux00nRfpY=s914)

"BARCLAY PERKINS IMPERIAL RED LABEL STOUT

"A Meal in itself"
Dundee Evening Telegraph - Wednesday 14 December 1949, page 3.
Just the sort of meal I like. A liquid one.

This is the last advert I can find for Imperial Stout. It's just a couple of years before the merger with Courage.


https://blogger.googleusercontent.com/img/a/AVvXsEjJB_NpotyeK31Mja7fZ1nmQSxEbkYuJ2cCKAchlgaIpL skF8IaZV0-M3HbK7Y5szvl0fteCBJ_jO0EuDpxEDveazQdNBwgyhxuQTcsdS CPjZuWsZh7vWixV_ih-V7RfG4aTYKWpYxltqpnW6jY47HhUdpBkZcu7K0u5fNBDnTLk3J YDXaxNKKdf__2=w386-h640 (https://blogger.googleusercontent.com/img/a/AVvXsEjJB_NpotyeK31Mja7fZ1nmQSxEbkYuJ2cCKAchlgaIpL skF8IaZV0-M3HbK7Y5szvl0fteCBJ_jO0EuDpxEDveazQdNBwgyhxuQTcsdS CPjZuWsZh7vWixV_ih-V7RfG4aTYKWpYxltqpnW6jY47HhUdpBkZcu7K0u5fNBDnTLk3J YDXaxNKKdf__2=s756)

"THE STOUT for the REAL Stout Drinker the traditional
BP
IMPERIAL RED LABEL STOUT
BARCLAY PERKINS & Co. Ltd., LONDON "
Aberdeen Evening Express - Saturday 11 April 1953, page 5.The label surprised me. That's the style they used before WW I. It looks awfully old-fashioned.And very different from the label on the full-strength version.

I'll leave you with some more analyses. Just making sure I get at least a few numbers in.



Weak Imperial Russian Stout 1925 - 1937


Year
Beer
OG
FG
ABV
App. Atten-uation
Price
size
package


1925
Imperial Stout
1060.3
1016.1
5.75
73.30%

pint
bottled


1925
Imperial Stout
1060.3
1020.6
5.14
65.84%
8d
pint
draught


1935
Imperial Stout
1061.8
1014.2
6.20
76.97%
6d to 9d
pint
bottled


1937
Imperial Stout
1061.2
1010.1
6.69
83.50%
6d & 7d
half pint
bottled


Source:


Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/001.




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