Blog Tracker
17-12-2021, 07:22
Visit the Shut up about Barclay Perkins site (http://barclayperkins.blogspot.com/2021/12/dutch-beer-production-by-type-1938-1954.html)
https://blogger.googleusercontent.com/img/a/AVvXsEhy4--Sg7Kry9YddroontsnLxny5iPWJKnwye_BcZKw2_4bM7_YJ-1qRsfIO6qoqjJCkTWM0TdfrF3GRJQpaGHArrcBocMHCji5S74q cN28-U6KZ96Z0mT8P9yva_LTAxkjjPkrBVh7Uo9XU5EOjwhUQAPYs_b EJ-FSUxSHFyWgniOkFOS5tK_XaWcx=w295-h400 (https://blogger.googleusercontent.com/img/a/AVvXsEhy4--Sg7Kry9YddroontsnLxny5iPWJKnwye_BcZKw2_4bM7_YJ-1qRsfIO6qoqjJCkTWM0TdfrF3GRJQpaGHArrcBocMHCji5S74q cN28-U6KZ96Z0mT8P9yva_LTAxkjjPkrBVh7Uo9XU5EOjwhUQAPYs_b EJ-FSUxSHFyWgniOkFOS5tK_XaWcx=s640)
I know. More numbers. But some of them are just so juicy. How could I leave them on the vine?
One large change – which was either precipitated of accelerated by the war – was in the type of beer being produced and consumed.
Rather surprisingly, the most popular class of beer pre-war was Lagerbier. That is, either Pale or Dark Lager of 3.5% ABV. The equivalent of Pale or Dark Mild, these were the beers consumed in draught in the cafés of the large cities in the West of Holland: Amsterdam, Rotterdam and Den Haag. Heavy beer – the 5% ABV Pils and Münchener – sold in rather lower quantities, but was more popular in the provinces.
The other two classes were far less popular. Extra Heavy was Bokbier. As this was only available for a couple of months a year, it’s no surprise its sales were modest. Its high price doubtless played a role, too. The Intermediate class of beer was only produced by a limited number of breweries. As the name implies, it was halfway in strength between Lager and Heavy.
Sales of Lagerbier collapsed after the war, as did those of the Intermediate class. It’s quite likely that the rise of Pils was connected to rising living standards with drinkers upgrading to Pils. Something similar happened in the UK with a move from Mild to Bitter. Eventually, Lagerbier totally disappeared.
By 1950 Heavy Beer, which at that point was almost all Pils, claimed more than 80% of sales. It would only go on to consolidate its position as most popular style in the 1960s and 1970s, leaving Holland a virtual monoculture.
Bokbier – after an initial post-war burst of enthusiasm – settled back down to around 1% of the market. Perhaps drinkers had just been thrilled to get their hands on a properly strong beer again.
Dutch beer production by type 1938 - 1954 (hl)
Year
Lager
Intermediate
Heavy
Extra heavy
Total
1938
663,650
30,303
565,189
10,214
1,269,336
1939
747,458
32,986
605,576
12,091
1,398,111
1946
668,838
18,077
1,090,303
12,188
1,789,406
1947
388,834
9,731
1,191,739
8,998
1,599,302
1948
257,986
7,915
1,020,550
23,499
1,309,950
1949
174,240
6,717
807,996
18,822
1,007,775
1950
166,471
6,894
880,865
14,232
1,068,462
1951
160,244
6,732
901,933
13,744
1,082,653
1952
161,328
4,592
945,166
13,423
1,124,509
1953
188,973
2,965
1,078,995
12,486
1,283,419
1954
198,588
1,789
1,195,980
14,139
1,410,496
Source:
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39.
Dutch beer production by type 1938 - 1954 (%)
Year
Lager
Intermediate
Heavy
Extra heavy
1938
52.28%
2.39%
44.53%
0.80%
1939
53.46%
2.36%
43.31%
0.86%
1946
37.38%
1.01%
60.93%
0.68%
1947
24.31%
0.61%
74.52%
0.56%
1948
19.69%
0.60%
77.91%
1.79%
1949
17.29%
0.67%
80.18%
1.87%
1950
15.58%
0.65%
82.44%
1.33%
1951
14.80%
0.62%
83.31%
1.27%
1952
14.35%
0.41%
84.05%
1.19%
1953
14.72%
0.23%
84.07%
0.97%
1954
14.08%
0.13%
84.79%
1.00%
Source:
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39.
More... (http://barclayperkins.blogspot.com/2021/12/dutch-beer-production-by-type-1938-1954.html)
https://blogger.googleusercontent.com/img/a/AVvXsEhy4--Sg7Kry9YddroontsnLxny5iPWJKnwye_BcZKw2_4bM7_YJ-1qRsfIO6qoqjJCkTWM0TdfrF3GRJQpaGHArrcBocMHCji5S74q cN28-U6KZ96Z0mT8P9yva_LTAxkjjPkrBVh7Uo9XU5EOjwhUQAPYs_b EJ-FSUxSHFyWgniOkFOS5tK_XaWcx=w295-h400 (https://blogger.googleusercontent.com/img/a/AVvXsEhy4--Sg7Kry9YddroontsnLxny5iPWJKnwye_BcZKw2_4bM7_YJ-1qRsfIO6qoqjJCkTWM0TdfrF3GRJQpaGHArrcBocMHCji5S74q cN28-U6KZ96Z0mT8P9yva_LTAxkjjPkrBVh7Uo9XU5EOjwhUQAPYs_b EJ-FSUxSHFyWgniOkFOS5tK_XaWcx=s640)
I know. More numbers. But some of them are just so juicy. How could I leave them on the vine?
One large change – which was either precipitated of accelerated by the war – was in the type of beer being produced and consumed.
Rather surprisingly, the most popular class of beer pre-war was Lagerbier. That is, either Pale or Dark Lager of 3.5% ABV. The equivalent of Pale or Dark Mild, these were the beers consumed in draught in the cafés of the large cities in the West of Holland: Amsterdam, Rotterdam and Den Haag. Heavy beer – the 5% ABV Pils and Münchener – sold in rather lower quantities, but was more popular in the provinces.
The other two classes were far less popular. Extra Heavy was Bokbier. As this was only available for a couple of months a year, it’s no surprise its sales were modest. Its high price doubtless played a role, too. The Intermediate class of beer was only produced by a limited number of breweries. As the name implies, it was halfway in strength between Lager and Heavy.
Sales of Lagerbier collapsed after the war, as did those of the Intermediate class. It’s quite likely that the rise of Pils was connected to rising living standards with drinkers upgrading to Pils. Something similar happened in the UK with a move from Mild to Bitter. Eventually, Lagerbier totally disappeared.
By 1950 Heavy Beer, which at that point was almost all Pils, claimed more than 80% of sales. It would only go on to consolidate its position as most popular style in the 1960s and 1970s, leaving Holland a virtual monoculture.
Bokbier – after an initial post-war burst of enthusiasm – settled back down to around 1% of the market. Perhaps drinkers had just been thrilled to get their hands on a properly strong beer again.
Dutch beer production by type 1938 - 1954 (hl)
Year
Lager
Intermediate
Heavy
Extra heavy
Total
1938
663,650
30,303
565,189
10,214
1,269,336
1939
747,458
32,986
605,576
12,091
1,398,111
1946
668,838
18,077
1,090,303
12,188
1,789,406
1947
388,834
9,731
1,191,739
8,998
1,599,302
1948
257,986
7,915
1,020,550
23,499
1,309,950
1949
174,240
6,717
807,996
18,822
1,007,775
1950
166,471
6,894
880,865
14,232
1,068,462
1951
160,244
6,732
901,933
13,744
1,082,653
1952
161,328
4,592
945,166
13,423
1,124,509
1953
188,973
2,965
1,078,995
12,486
1,283,419
1954
198,588
1,789
1,195,980
14,139
1,410,496
Source:
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39.
Dutch beer production by type 1938 - 1954 (%)
Year
Lager
Intermediate
Heavy
Extra heavy
1938
52.28%
2.39%
44.53%
0.80%
1939
53.46%
2.36%
43.31%
0.86%
1946
37.38%
1.01%
60.93%
0.68%
1947
24.31%
0.61%
74.52%
0.56%
1948
19.69%
0.60%
77.91%
1.79%
1949
17.29%
0.67%
80.18%
1.87%
1950
15.58%
0.65%
82.44%
1.33%
1951
14.80%
0.62%
83.31%
1.27%
1952
14.35%
0.41%
84.05%
1.19%
1953
14.72%
0.23%
84.07%
0.97%
1954
14.08%
0.13%
84.79%
1.00%
Source:
De Nederlandse Brouwindustrie in Cijfers, by Dr. H. Hoelen, Centraal Brouwerij Kantoor, 1955, held at the Amsterdam City Archives, page 39.
More... (http://barclayperkins.blogspot.com/2021/12/dutch-beer-production-by-type-1938-1954.html)