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10-06-2021, 19:48
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“Which brands would have been available in an ordinary English pub of the 1950s or 1960s, including spirits and wines?” – paraphrased from correspondence To answer this, let’s pick a year; and let’s make that year 1965 because we’ve got a good reference to hand: James H. Coombs’ Bar Service: careers behind the bar – volume one.
We’ve written about this little volume before. First, there was a post about its advice on beer (https://boakandbailey.com/2017/03/advice-pub-staff-1965/). Then there was a companion piece with some nuggets on pub life (https://boakandbailey.com/2017/03/advice-pub-staff-1965-pt-2-pub-life/).
The bit we’re going to look at today, though, is arguably the most boring section in which Mr Coombs provides a long list of the types and variety of booze a good pub ought to carry.
Here’s the raw information from those, oof, twelve chapters. We’ve only included items where a brand name was mentioned, plus a couple of example of beers where ‘brewery’s own’ would be the brand.


Bottled beers
Brand


Pale ale (light ale)
Brewery’s own


Brown ale
Brewery’s own


Double Diamond
Ind Coope


John Courage (JC)
Courage


Red Barrel
Watney Mann


Ben Truman (Ben)
Truman


Barley Wine
Brewery’s own


IPA
Worthington


Colne Spring Ale
Benskins (Ind Coope)


White Shield (natural beer’)
Worthington


Bass (Red Shield – ‘natural beer’)
Bass


Green Shield (pasteurised)
Worthington


Bass (Blue Triangle – pasteurised)
Bass


Lager
Carlsberg


Lager
Tuborg


Lager
Holston


Lager
Löwenbräu


Lager
Oranjeboom


Lager
Heineken


SKOL
Ind Coope


Black Label
Carling


Guinness
Harp


Mackeson (milk stout)
Mackeson (Whitbread)


Guinness Extra Stout
Guinness


Russian Stout
Barclay’s (Courage)


Draught beers (cask)
Brand


Mild ale (XX)
Brewery’s own


Bitter
Brewery’s own


Bass
Bass


E
Worthington


Draught beers (keg)
Brand


Red Barrel
Watney Mann


Red Hand
Ind Coope


Toby
Charrington


Flowers
Flowers (Whitbread)


Tankard
Whitbread


Tavern
Courage


Bass
Bass


E
Worthington


Cider
Brand


Apple Vintage Wine
Merrydown


Babycham (sweet)
Showerings


Babycham (dry)
Showerings


Baby Bubbly
Goldwell


Pink Lady
Goldwell


Soft drinks and mixers
Brand


Coca-Cola
Coca-Cola


Pepsi-Cola
Pepsi


7-Up
7-Up


Perrier Water
Perrier


Vichy Water
Various


Apollinaris (water)
Apollinaris


Hunyadi-Janos (water)
n/a


Contrexeville (water)
Perrier


Evian (water)
Evian


Malvern (water)
Schweppes


Buxton (water)
Buxton Mineral Water Co.


Springwell (water)
n/a


Wines
Brand


Tio Pepe (sherry)
González Byass


Dry Fly (sherry)
Imported by Findlater Mackie Todd


Double Century (sherry)
Pedro Domecq


Celebration Cream (sherry)
Pedro Domecq


Bristol Cream (sherry)
Harvey’s


Bristol Milk (sherry)
Harvey’s


Bristol Dry (sherry)
Harvey’s


Various sherries
Wiliams and Humbert


Carlito (sherry)
Wiliams and Humbert


Dry Sack (sherry)
Wiliams and Humbert


Canasta Cream (sherry)
Wiliams and Humbert


Walnut Brown (sherry)
Wiliams and Humbert


Various sherries
Varela


Port
Croft, Dow, Fonseca, Cockburn, Sandeman, Warre, Rebello Valente, Taylor, etc.


Porto Branco
Sandeman’s


Champagne
Ayala, Bollinger, Clicquot, Goulet, Heidsieck, Pol Roger, Moet, etc.


Ginger Wine
Stone’s


Vermouth
Martini


Vermouth
Noilly Prat


Vermouth
Cinzano


Spirits
Brand


“Straw-tinted” gin
Booth’s


Gin (Geneva)
Holland’s


Gin
Plymouth


London Dry Gin
Squires


London Dry Gin
Cornhill


Fruit cup
Pimm’s


Caroni Rum
Tate & Lyle


Lemon Hart Rum
United Rum Merchants


Lamb’s Navy Rum
United Rum Merchants


Daiquiri Rum
United Rum Merchants


Ron Bacardi
Bacardi


Various brandies
Martell, Hennessy, Otard, Courvoisier, Remy Martin, etc.


Bitters and aperitifs
Brand


Bitters
Angostura


Bitters
Underberg


Fernet-Branca
Fratelli Branca


Dubonnet
Dubonnet


Pernod 45
Pernod


Amer
Picon


Now, clearly, you wouldn’t find all of these in every pub but, per the original query, if you included these brands as dressing for a film set in 1965, they’d probably look appropriate.
So, that’s the boring list. What about other, sexier sources? Advertising from the period, for example…
https://i1.wp.com/boakandbailey.com/wp-content/uploads/2021/06/stones_wines.jpg?resize=580%2C425&ssl=1SOURCE: Brewery Manual 1966. https://i2.wp.com/boakandbailey.com/wp-content/uploads/2021/06/heineken_1965.jpg?resize=580%2C928&ssl=1SOURCE: Brewery Manual 1966. https://i1.wp.com/boakandbailey.com/wp-content/uploads/2021/06/varela_sherry_1965.jpg?resize=580%2C931&ssl=1SOURC E: Brewery Manual 1966. …or beer mats…
https://i2.wp.com/boakandbailey.com/wp-content/uploads/2017/03/beer_mats_1960s.jpg?resize=580%2C369&ssl=1Some beer mats from our collection from the 1960s and 70s. … or old photos.
https://i0.wp.com/boakandbailey.com/wp-content/uploads/2021/06/crown_hotel_hadleigh.jpg?resize=580%2C326&ssl=1The Crown Hotel, Hadleigh, 1965. SOURCE: Hadleigh and Thundersleigh Community Archive. (https://www.hadleighhistory.org.uk/content/main-subjects/places/place/the_crown_hotel_hadleigh) In the above pic, also from 1965, we can’t make out many brands but we’ve definitely got Watney’s Red Barrel, Double Diamond and something not on Mr Coombs’s list, Tia Maria.
FAQ: Which brands would have been on sale in a 1960s pub? (https://boakandbailey.com/2021/06/faq-which-brands-would-have-been-on-sale-in-a-1960s-pub/) originally posted at Boak & Bailey's Beer Blog (https://boakandbailey.com)


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