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28-02-2021, 07:36
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Of Flower's beers in 1949. Pretty random, I know. Just something that ran out in front of my car and I couldn't help knocking down.
Does it teach us anything? Yes, it does. It may not interest you. Probably won't interest you, if I'm honest. For a few lone weirdoes like me, it'll be fascinating.
Here are the prices:

https://1.bp.blogspot.com/-Ha8HcbEzB5A/YDkXX5l3aeI/AAAAAAAAiy0/eCuGp2h9e9AhfNBSg9ZyrBwErq9XT_HvgCLcBGAsYHQ/w508-h640/Flowers_1949a.jpg (https://1.bp.blogspot.com/-Ha8HcbEzB5A/YDkXX5l3aeI/AAAAAAAAiy0/eCuGp2h9e9AhfNBSg9ZyrBwErq9XT_HvgCLcBGAsYHQ/s624/Flowers_1949a.jpg)

https://1.bp.blogspot.com/-YAmpZtEwkzc/YDkbW1qxTHI/AAAAAAAAiy8/HIWAa5DJloYag8uYljkevap8K7y2fRNSQCLcBGAsYHQ/w313-h400/Flowers_Light_Bitter_Beer_2.JPG (https://1.bp.blogspot.com/-YAmpZtEwkzc/YDkbW1qxTHI/AAAAAAAAiy8/HIWAa5DJloYag8uYljkevap8K7y2fRNSQCLcBGAsYHQ/s400/Flowers_Light_Bitter_Beer_2.JPG)

What does this say to me? For one, that the differential in price between the public bar and the posher rooms was still 1d per pint. Exactly the same as it had been just after WW I, when a pint of Ordinary Mild was 5d per pint and Ordinary Bitter 7d. Meaning, as a percentage, the lounge bar markup was much lower in 1949.
Funnily enough, the difference in price between bottled and draught beer had also been 1d per pint before WW II. Making the reasonable assumption that the Brown Ale was bottled Mild, that's still the case here. It's a bit trickier with IPA, as the bottled version is clearly a different, stronger beer than the draught. It's far more likely that Light Bitter Beer was the same beer as draught IPA. The differential is slightly higher here, being 1.5d per pint.
I wish I knew what the hell Special Brew was. Based on the price, it must have been at least 1060º - incredibly strong for a draught beer in 1949.
Here a a few Flowers beers from a slightly later date:



Flowers beers 1951 - 1956


Year
Beer
Style
Price
size
package
OG
FG
ABV
App. Atten-uation
colour


1951
Mild Ale
Mild
1/3d
pint
draught
1030.7
1003.9
3.49
87.30%
120


1955
India Pale Ale
IPA
1/2d
half pint
bottled
1045.9
1009.7
4.71
78.87%
25


1956
Light Ale
Light Ale
10d
half pint
bottled
1030.1
1005.3
3.22
82.39%
17


1952
Stout
Stout
11d
half pint
bottled
1044.1
1014.2
3.87
67.80%
300


Source:


Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/002.






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