View Full Version : Shut up about Barclay Perkins - Barleywine

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04-08-2010, 08:22
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Barleywine. Until about 3 hours ago the word pissed me off big time. No more:

http://2.bp.blogspot.com/_CHrKKDU9290/TFh2ZgeR7pI/AAAAAAAAHSg/OVT_C0wYKQo/s320/Barley_Wine.JPG (http://2.bp.blogspot.com/_CHrKKDU9290/TFh2ZgeR7pI/AAAAAAAAHSg/OVT_C0wYKQo/s1600/Barley_Wine.JPG)
"Anchor also started a subtle bit of label nomenclature here. Look closely at a bottle of Old Foghorn. It says "barleywine." One word. When Maytag first sought label approval for his barley wine from the U.S. Bureau of Alcohol, Tobacco and Firearms, it balked at the use of the word "wine" on something not made from grapes. Recalling a bit of legal arcana, Maytag knew that if the beer was sold only in California, the state would allow him to use a label that hadn't been approved by the feds. To increase his chances with Sacramento regulators, Maytag called his brew "barleywine," running the two words together to hide the offending term. The label read: "Old Foghorn Barleywine Style Ale."

"They bought it," says Maytag. "It worked."
http://www.sfgate.com/cgi-bin/arti ... 3TIBF1.DTL (http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2003/12/25/WIGJL3TIBF1.DTL)


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