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20-01-2020, 07:16
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I'm a bit of a saddo in many ways. Illustrated by my level of excitement about finding this advertisement:
https://1.bp.blogspot.com/-3Ot28z4s0K0/XiQ_P8CUktI/AAAAAAAAhhw/EGy-jJOdiZYADNn2DnYKNU4tSC5hMk7lwCLcBGAsYHQ/s640/Adnams_1938_a.jpg (https://1.bp.blogspot.com/-3Ot28z4s0K0/XiQ_P8CUktI/AAAAAAAAhhw/EGy-jJOdiZYADNn2DnYKNU4tSC5hMk7lwCLcBGAsYHQ/s1600/Adnams_1938_a.jpg)
Diss Express - Friday 30 December 1938, page 8.
Why, I hear you ask.? Because I can match it up with the beers in a brewing record. As I have a very full set of Adnams records (thanks Fergus).
But this is even more special, as there are such specific claims about the ingredients used. It claims: "English Barley Malt only". And also "These three Beers are guaranteed now, for some years past, brewed from English Barley Malt, English Hops, and Cane Sugar only."
You see these boasts occasionally in advertisements. Being in the position of check it makes be unresonably happy. You're probably wondering how dull my life is if something like this gets me excited. The answer: not as dull as it appears.
These are the beers from a few months later (May 1939):
Adnams beers in 1939
Date
Beer
Style
OG
FG
ABV
App. Atten-uation
lbs hops/ qtr
hops lb/brl
22nd May
XX
Mild Ale
1029
1006.1
3.03
78.99%
4.93
0.58
24th May
XXXX
Old Ale
1055
1017.7
4.93
67.77%
6.94
1.53
23rd May
PA
Pale Ale
1039
1010.0
3.84
74.43%
8.00
1.27
8th Jun
DS
Stout
1042
1013.3
3.80
68.34%
5.78
1.01
Source:
Adnams brewing record Book 26 held at the brewery.
Adnams beers fit in really well with the interwar strength/price matrix. Looking at the gravities, XX, Double Stout and XXXX would sell for 4d, 6d and 8d per pint, on draught in a public bar. Bottled pints went for about 1d more than draughts, so it all makes perfect sense.
But have you noticed something odd? When you compare the advert and my table? All will be revealed tomorrow.
More... (http://barclayperkins.blogspot.com/2020/01/adnams-southwold-bottled-beers.html)
I'm a bit of a saddo in many ways. Illustrated by my level of excitement about finding this advertisement:
https://1.bp.blogspot.com/-3Ot28z4s0K0/XiQ_P8CUktI/AAAAAAAAhhw/EGy-jJOdiZYADNn2DnYKNU4tSC5hMk7lwCLcBGAsYHQ/s640/Adnams_1938_a.jpg (https://1.bp.blogspot.com/-3Ot28z4s0K0/XiQ_P8CUktI/AAAAAAAAhhw/EGy-jJOdiZYADNn2DnYKNU4tSC5hMk7lwCLcBGAsYHQ/s1600/Adnams_1938_a.jpg)
Diss Express - Friday 30 December 1938, page 8.
Why, I hear you ask.? Because I can match it up with the beers in a brewing record. As I have a very full set of Adnams records (thanks Fergus).
But this is even more special, as there are such specific claims about the ingredients used. It claims: "English Barley Malt only". And also "These three Beers are guaranteed now, for some years past, brewed from English Barley Malt, English Hops, and Cane Sugar only."
You see these boasts occasionally in advertisements. Being in the position of check it makes be unresonably happy. You're probably wondering how dull my life is if something like this gets me excited. The answer: not as dull as it appears.
These are the beers from a few months later (May 1939):
Adnams beers in 1939
Date
Beer
Style
OG
FG
ABV
App. Atten-uation
lbs hops/ qtr
hops lb/brl
22nd May
XX
Mild Ale
1029
1006.1
3.03
78.99%
4.93
0.58
24th May
XXXX
Old Ale
1055
1017.7
4.93
67.77%
6.94
1.53
23rd May
PA
Pale Ale
1039
1010.0
3.84
74.43%
8.00
1.27
8th Jun
DS
Stout
1042
1013.3
3.80
68.34%
5.78
1.01
Source:
Adnams brewing record Book 26 held at the brewery.
Adnams beers fit in really well with the interwar strength/price matrix. Looking at the gravities, XX, Double Stout and XXXX would sell for 4d, 6d and 8d per pint, on draught in a public bar. Bottled pints went for about 1d more than draughts, so it all makes perfect sense.
But have you noticed something odd? When you compare the advert and my table? All will be revealed tomorrow.
More... (http://barclayperkins.blogspot.com/2020/01/adnams-southwold-bottled-beers.html)