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20-04-2019, 08:52
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I was rather amused by the latest Foster’s ad which pokes fun at beer snobs and their liking for “fancy pants beers”. Note the sandpapering of the cricket ball.
I can’t locate the story, but I remember reading a few years back about how a mainstream lager was successfully passed off as a craft blonde beer at a beer festival in Ireland. It has certainly happened in Australia (https://www.betootaadvocate.com/uncategorized/vb-goes-undercover-to-win-surry-hills-craft-beer-festival/).
More... (http://pubcurmudgeon.blogspot.com/2019/04/voodoo-marketing.html)
I was rather amused by the latest Foster’s ad which pokes fun at beer snobs and their liking for “fancy pants beers”. Note the sandpapering of the cricket ball.
I can’t locate the story, but I remember reading a few years back about how a mainstream lager was successfully passed off as a craft blonde beer at a beer festival in Ireland. It has certainly happened in Australia (https://www.betootaadvocate.com/uncategorized/vb-goes-undercover-to-win-surry-hills-craft-beer-festival/).
More... (http://pubcurmudgeon.blogspot.com/2019/04/voodoo-marketing.html)