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18-03-2019, 06:10
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Guinness's dominationof Irish brewing is nothing new. Especially when it comes to Stout. Though there may have been Dublin rivals, they were brewing on a far smaller scale than Guinness.

For one simple reason: Guinness had penertrated the British market. Which meant they had a massively larger potential customer base than if their operations had been limited to Ireland.




Dublin Porter Shipments to Great Britain 1905 - 1908


Brewery
1905
1906
1907
1908


Guinness & Co.
604,818
650,981
670,503
687,486


Watkins, Jameson & Co.
38,544
39,482
36,542
36,176


D'Arcy & Son
23,493
27,789
23,472
21,947


Mountjoy Brewery
30,498
29,562
27,513
25,523


Other shippers
228
0
0
22,835


Total
697,581
747,813
758,030
793,965


Source:


The Brewers' Journal, vol. 45, 1909, page 8.



Shipments to Britain from the other three other Dublin breweries were declining while those of Guinness were increasing. Eventually the trade of the other breweries would dwindle to nothing.

As you can see in the more detailed table below, in 1908 about a third of Gunness sales were in Great Britaion, the other two thirds in Ireland. When WW I erupted, the proportion shipped to Britain had increased to 40%. It increased even further after WW I, exceeding 50% in 1920.

Though even in 1904 Guinness was selling more Extra Stout in Britain than in Ireland, where the majority of their sales was in the form of Porter. Guinness actively discouraged the shipment of its Porter to Britain because they were afraid of it being passed off as Extra Stout. At this point Extra Stout had an OG of 1075º and Porter 1060º.



Guinness sales 1904 - 1914



Extra Stout
Porter
other
totals


Year
Britain
Ireland
Britain
Ireland
total
Britain
Ireland
FES/Export
total


1904
584,598
494,949
1,375
849,883
74,980
585,973
1,344,832
74,980
2,005,785


1905
601,553
503,096
1,538
858,243
97,520
603,091
1,361,339
97,520
2,061,950


1906
643,878
509,573
1,572
857,919
113,204
645,450
1,357,492
113,204
1,482,268


1907
678,902
521,583
1,137
858,433
116,459
680,039
1,380,016
116,459
2,176,514


1908
695,562
531,337
963
859,977
100,799
696,525
1,391,314
100,799
2,188,638


1909
706,229
560,104
810
879,584
115,596
707,039
1,439,688
115,596
2,262,323


1910
782,281
593,459
1,231
901,660
135,860
783,512
1,495,119
135,860
2,414,491


1911
825,604
616,099
1,738
913,439
146,242
827,342
1,529,536
146,242
2,503,122


1912
913,659
674,868
556
926,592
157,880
914,215
1,601,460
157,880
2,673,555


1913
1,022,077
736,563
276
930,173
139,150
1,022,353
1,666,735
139,150
2,828,243


1914
1,070,814
731,511
116
897,455
141,844
1,070,930
1,628,965
141,844
2,642,740


Source:


"A Bottle of Guinness please" by David Hughes, pages 276-279



Numbers, eh? What could be more fun? Yes, obviously certain things people do in private without clothes. but otherwise, what can beat the existential thrill of scraping back the dirt to reveal a fresh number hoard? And can I come up with a paragraph containing more question marks?




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