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18-02-2018, 08:07
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It's hard to imagine now, but Brown Ale was a really big deal in the 1950's.

As the Mann's advert below states: "Brown Ale is cbecoming more and more popular with Britain's beer drinkers".




https://4.bp.blogspot.com/-83jlv5cm7Bg/WogiEkzMdlI/AAAAAAAAeBU/d4HpauCgbY8iPd6C74gjfqgWdvWN0G9bgCLcBGAs/s640/Manns_Brown_Ale_advert_1952.jpg (https://4.bp.blogspot.com/-83jlv5cm7Bg/WogiEkzMdlI/AAAAAAAAeBU/d4HpauCgbY8iPd6C74gjfqgWdvWN0G9bgCLcBGAs/s1600/Manns_Brown_Ale_advert_1952.jpg)


Birmingham Daily Gazette - Thursday 11 September 1952, page 5.


Thouigh I'm sure that "no finer malts" stuff is guff. It implies that the colour came from the malt, whuich it almost certainly didn't.

Mann's weren't the only brewery to use the adjective "rich" to describe their Brown Ale:



https://4.bp.blogspot.com/-T4pSlHbtaNw/Wogi7jE__VI/AAAAAAAAeBc/g_7td7V6t9QN2rS5e2tpOfdKOFAXErENgCLcBGAs/s640/M%2526B_Sam_Brown_Ale_advert.jpg (https://4.bp.blogspot.com/-T4pSlHbtaNw/Wogi7jE__VI/AAAAAAAAeBc/g_7td7V6t9QN2rS5e2tpOfdKOFAXErENgCLcBGAs/s1600/M%2526B_Sam_Brown_Ale_advert.jpg)


Coventry Evening Telegraph - Thursday 24 June 1954, page 31.


This is one of the few Brown Ales that have survived:



https://2.bp.blogspot.com/-dm25Zrju-l8/Wogj325NikI/AAAAAAAAeBo/xdMKxBFKRTwY-vIbGKjLw9jmsCoCYLHWACLcBGAs/s640/Newcastle_Brown_Ale_Advert.jpg (https://2.bp.blogspot.com/-dm25Zrju-l8/Wogj325NikI/AAAAAAAAeBo/xdMKxBFKRTwY-vIbGKjLw9jmsCoCYLHWACLcBGAs/s1600/Newcastle_Brown_Ale_Advert.jpg)


Shields Daily News - Wednesday 20 April 1955, page 9.



Interesting the way the advert emphasise that it's good value for money. As you can see in the table below, it was more expensive than most other Brown Ales. Though it was much stronger than the average of about 3% ABV.

I've included this advert, just because it's weird:


https://2.bp.blogspot.com/-bv4Hg3pWakA/WogkkXnYUhI/AAAAAAAAeBw/ZFroqlxrg-ATbiNb_gT0JkPRk8i57YgZgCLcBGAs/s640/Melbourne_Nut_Brown_Ale_advert.jpg (https://2.bp.blogspot.com/-bv4Hg3pWakA/WogkkXnYUhI/AAAAAAAAeBw/ZFroqlxrg-ATbiNb_gT0JkPRk8i57YgZgCLcBGAs/s1600/Melbourne_Nut_Brown_Ale_advert.jpg)


Yorkshire Post and Leeds Intelligencer - Saturday 20 December 1952, page 7.


Here's what 1950's Brown Ale was really like. Actually quite diverse:



Brown Ale 1952 - 1954


Year
Brewer
Beer
Price per pint
OG
FG
ABV
App. Atten-uation
colour


1954
Barclay Perkins
Doctor Brown Ale
19
1032.6
1010.6
2.85
67.48%
110


1954
Charrington
Brown Ale
19
1033.1
1009.1
3.11
72.51%
120


1954
Courage
Nut Brown Ale
19
1032.1
1008
3.12
75.08%
110


1953
Duttons
Nut Brown Ale
18
1031
1006.1
3.23
80.32%
52


1954
Gibbs Mew
Moonraker Brown Ale
16
1034.8
1009.5
3.28
72.70%
135


1954
Ind Coope
Nut Brown Ale
19
1030.7
1009.7
2.72
68.40%
80


1956
Mann
Brown Ale
22
1035.5
1013.2
2.88
62.82%
115


1955
Mitchell & Butler
Sam Brown
23
1036.9
1011.2
3.33
69.65%
85


1954
Newcastle Breweries
Brown Ale
26
1048.9
1010
5.06
79.55%
51


1952
Samuel Smith
Taddy Ale
15.5
1034.5
1008.5
3.37
75.36%
90


1952
Shipstone
Nut Brown Ale
15
1033.3
1006.7
3.45
79.88%
60


1952
Simonds
Berry Brown Ale
19
1032
1005.5
3.44
82.81%
60


1952
St. Anne's Well
Brown Ale
19
1034.1
1005.1
3.77
85.04%
100


1952
Steward & Patteson
Brown Ale
23
1032.5
1010.3
2.87
68.31%
67


1952
Tamplin
No.1 Ale
20
1034.1
1009.7
3.16
71.55%
80


1952
Taylor Walker
Nut Brown Ale
19
1032.6
1011.7
2.70
64.11%
80


1952
Tennant Bros.
Brown Ale
20
1032.5
1012.2
2.62
62.46%
100


1952
Tetley
Family Ale
15
1035.5
1009
3.44
74.65%
53


1954
Tollemache
Country Brown Ale
19
1032.5
1011.2
2.75
65.54%
90


1954
Truman
Trubrown
19
1034.7
1011.9
2.95
65.71%
110


1952
Ushers Trowbridge
Brown Ale
17
1033.6
1007.7
3.36
77.08%
80


1953
Ushers Trowbridge
Triple Brown
36
1063.4
1013.6
6.50
78.55%
85


1953
Vale of Neath
???? Brown Ale
30
1070.6
1019.3
6.68
72.66%
34


1952
Vaux
Double Maxim Ale
23
1049
1009.8
5.10
80.00%
48


1954
Watney
Brown Ale
30
1032.8
1010.2
2.92
68.90%
120


1952
Wenlock
Nut Brown Ale
19
1032.5
1012.5
2.58
61.54%
80


1954
Whitbread
Forest Brown
21
1034.8
1012.2
2.92
64.94%
95


1953
Young & Son
Chestnut Brown Ale
26
1055.1
1016.5
5.01
70.05%
250


Source:


Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/001.





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