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10-11-2017, 08:30
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Time for another nice graph.

I go through phases of playing around turning my numbers into graphs. But eventually I return to huge tables of figures. That's just the way I am.

I occasionally read reports that Mild is undergoing a revival. Sadly, that just isn't borne out by the numbers. Mild's share of beer sales fell every year between 1971 and 2012. Since then it's been stable at a tiny 0.3% share. It doesn't really have much scope for falling further, as that would effectively mean extinction.

Sales of cask beer has been very stable since the turn of the millenium at around 8%. Which is quite good goin as the percentage of beer sold on draught has been declining. Over the same period sales of draught Lager have fallen from 33% of the total to 27.9%. Though that fall has been offet by the increase in off sales, where proportionally more Lager is drunk.



https://4.bp.blogspot.com/-tBNpJXoZwPc/WgQ_H1BOXlI/AAAAAAAAdYU/tmrM1MucN-ERNcpgZsmx4XCyeZry08w3wCLcBGAs/s640/UK_beer_sales_by_style_1971_2016.jpg (https://4.bp.blogspot.com/-tBNpJXoZwPc/WgQ_H1BOXlI/AAAAAAAAdYU/tmrM1MucN-ERNcpgZsmx4XCyeZry08w3wCLcBGAs/s1600/UK_beer_sales_by_style_1971_2016.jpg)
Sources:
“The Brewers' Society Statistical Handbook 1988” page 17
“The Brewers' Society Statistical Handbook 1990” page 17
Statistical Handbook of the British Beer & Pub Association 2003, p. 21
Statistical Handbook of the British Beer & Pub Association 2005, p. 17
Statistical Handbook of the British Beer & Pub Association 2011, p. 17
Statistical Handbook of the British Beer & Pub Association 2016, p. 15 - 16

I'll probably be pestering you with more of this crap over the next couple of weeks.



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