Blog Tracker
07-11-2017, 11:37
Visit the Tandleman's Beer Blog site (http://tandlemanbeerblog.blogspot.com/2017/11/it-had-to-happen.html)
https://3.bp.blogspot.com/-_VjUs5Ci62Y/WgGZszF82pI/AAAAAAAAG7o/IdkZzZoUm9kCzyA2j10DRtoVrFKwUg66ACLcBGAs/s320/jameson.jpg (https://3.bp.blogspot.com/-_VjUs5Ci62Y/WgGZszF82pI/AAAAAAAAG7o/IdkZzZoUm9kCzyA2j10DRtoVrFKwUg66ACLcBGAs/s1600/jameson.jpg)While walking out the other day, I noticed this advert for Jameson Irish Whiskey, which caused me to pause and take the photograph.
Since when did craft beer become such a thing that you'd want to flavour your whiskey with it? Is there now an hitherto untapped source of revenue from all those casks being stored in various microbreweries once they have been emptied and sold at top dollar? Has it all turned full circle as barrels that started out in distilleries find their way back there by a somewhat circuitous route? Is there a single "craft beer" flavour that is sought? In this case it is a stout cask that will provide the additional flavour, but are there others? What would and wouldn't work? Certainly not a metal keg. How did they get enough wood conditioned stout barrels? And lastly, who is this whiskey aimed at? Is it just a gimmick?
Seems surprising and a bit odd to me. Anyone else?
A quick Google indicates the stout barrels came from Franciscan Well Brewery. It will cost you £27 at Tesco. Twice "ordinary" Jameson.
Apparently it adds "notes of cocoa, coffee and butterscotch to this classic Irish whiskey."
More... (http://tandlemanbeerblog.blogspot.com/2017/11/it-had-to-happen.html)
https://3.bp.blogspot.com/-_VjUs5Ci62Y/WgGZszF82pI/AAAAAAAAG7o/IdkZzZoUm9kCzyA2j10DRtoVrFKwUg66ACLcBGAs/s320/jameson.jpg (https://3.bp.blogspot.com/-_VjUs5Ci62Y/WgGZszF82pI/AAAAAAAAG7o/IdkZzZoUm9kCzyA2j10DRtoVrFKwUg66ACLcBGAs/s1600/jameson.jpg)While walking out the other day, I noticed this advert for Jameson Irish Whiskey, which caused me to pause and take the photograph.
Since when did craft beer become such a thing that you'd want to flavour your whiskey with it? Is there now an hitherto untapped source of revenue from all those casks being stored in various microbreweries once they have been emptied and sold at top dollar? Has it all turned full circle as barrels that started out in distilleries find their way back there by a somewhat circuitous route? Is there a single "craft beer" flavour that is sought? In this case it is a stout cask that will provide the additional flavour, but are there others? What would and wouldn't work? Certainly not a metal keg. How did they get enough wood conditioned stout barrels? And lastly, who is this whiskey aimed at? Is it just a gimmick?
Seems surprising and a bit odd to me. Anyone else?
A quick Google indicates the stout barrels came from Franciscan Well Brewery. It will cost you £27 at Tesco. Twice "ordinary" Jameson.
Apparently it adds "notes of cocoa, coffee and butterscotch to this classic Irish whiskey."
More... (http://tandlemanbeerblog.blogspot.com/2017/11/it-had-to-happen.html)