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26-05-2010, 11:12
Visit the Tandleman's Beer Blog site (http://tandlemanbeerblog.blogspot.com/2010/05/dying-brands-up-for-sale.html)
http://3.bp.blogspot.com/_PWOsh5tJhjM/S_zj1YfXe4I/AAAAAAAACYE/y5CxgH8Ygf4/s320/basslogo.png (http://3.bp.blogspot.com/_PWOsh5tJhjM/S_zj1YfXe4I/AAAAAAAACYE/y5CxgH8Ygf4/s1600/basslogo.png)
It seems that AB InBev are putting the brands Bass, Boddingtons and Flowers up for sale. The Morning Advertiser has the story here (http://www.morningadvertiser.co.uk/news.ma/article/87157?PagingData=Po_0%7EPs_10%7EPsd_Asc). While no-one in their right minds gives a monkey's chuff for any of them, discredited and unloved as they have become, there is a potential fall out for the regional brewers that brew them for AB InBev. Hydes of Manchester who brew cask Boddingtons, could be a potential victim of this aspect, though that is speculative at the moment.
The problem may be in finding a buyer despite the rumoured low price of £10 - 15 million, especially as the sale of Bass will exclude both the trademark and international rights, including lucrative exports to America, where the beer is still very popular.
Somehow I doubt that anyone will want to cough up for them. They are unloved and almost forgotten and I doubt if they can be revived. Their heritage and history have been destroyed long ago.
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More... (http://tandlemanbeerblog.blogspot.com/2010/05/dying-brands-up-for-sale.html)
http://3.bp.blogspot.com/_PWOsh5tJhjM/S_zj1YfXe4I/AAAAAAAACYE/y5CxgH8Ygf4/s320/basslogo.png (http://3.bp.blogspot.com/_PWOsh5tJhjM/S_zj1YfXe4I/AAAAAAAACYE/y5CxgH8Ygf4/s1600/basslogo.png)
It seems that AB InBev are putting the brands Bass, Boddingtons and Flowers up for sale. The Morning Advertiser has the story here (http://www.morningadvertiser.co.uk/news.ma/article/87157?PagingData=Po_0%7EPs_10%7EPsd_Asc). While no-one in their right minds gives a monkey's chuff for any of them, discredited and unloved as they have become, there is a potential fall out for the regional brewers that brew them for AB InBev. Hydes of Manchester who brew cask Boddingtons, could be a potential victim of this aspect, though that is speculative at the moment.
The problem may be in finding a buyer despite the rumoured low price of £10 - 15 million, especially as the sale of Bass will exclude both the trademark and international rights, including lucrative exports to America, where the beer is still very popular.
Somehow I doubt that anyone will want to cough up for them. They are unloved and almost forgotten and I doubt if they can be revived. Their heritage and history have been destroyed long ago.
https://blogger.googleusercontent.com/tracker/8629758183547510158-8691548804091044357?l=tandlemanbeerblog.blogspot.c om
More... (http://tandlemanbeerblog.blogspot.com/2010/05/dying-brands-up-for-sale.html)