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16-05-2016, 07:05
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More about the 1931 price increase



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Portsmouth Evening News - Thursday 22 October 1931, page 1.




“OF INTEREST TO YOU!
Below are prices of Peters' & Young’s Famous Brews ON DRAUGHT.



XX (Mild Ale)
5d. per pint


BB (Bitter Ale)
6d per pint


STOUT (Oatmeal or Milk)
7d. per pint


P.A. (Superior Pale Ale)
8d per pint


BBBB (Old Ale)
9d per pint



To those of our Customers who, before the increase in prices, called for “a pint of sevens” we suggest that they do not break an excellent habit. They will find that a half-pint of “sixes” and a half-pint of "eights” will make an ideal bitter.

From all Messrs. PETERS’ & YOUNG’S HOUSES”



XX (Mild Ale)
5d. per pint


BB (Bitter Ale)
6d per pint


STOUT (Oatmeal or Milk)
7d. per pint


P.A. (Superior Pale Ale)
8d per pint


BBBB (Old Ale)
9d per pint



To those of our Customers who, before the increase in prices, called for “a pint of sevens” we suggest that they do not break an excellent habit. They will find that a half-pint of “sixes” and a half-pint of "eights” will make an ideal bitter.

From all Messrs. PETERS’ & YOUNG’S HOUSES”
Portsmouth Evening News - Thursday 22 October 1931, page 1.
Presumably before the 1931 budget, PA had cost 7d per pint. But mixing Ordinary and Best Bitter wasn’t going to give you a beer of the same strength. As you can see in the table below, 6d Bitter was a round 1036º and 8d Bitter around 1046º. Meaning a homemade 7d Bitter would be around 1041º. Or 5 degrees weaker than before the tax increase.

If you’re wondering about the strength of the other beers, XX Mild would be around 1030º, Stout 1040º and Old Ale in the low-1050º’s.




Bitter in 1932


Year
Brewer
Beer
Price
OG
FG
ABV
App. Atten-uation


1932
Ind Coope
Pale Ale
6d
1035.3





1932
Shepherd Neame
Pale Ale
6d
1037.2





average 6d



1036.3





1932
Courage
PA
7d
1040
1007
4.29
82.50%


1932
Ind Coope
Pale Ale
8d
1043.9





1932
Hoare
PA
8d
1044
1010.2
4.39
76.82%


1932
Taylor Walker
Pale Ale
8d
1044
1011.2
4.26
74.55%


1932
Meux
Pale Ale
8d
1044.2





1932
Barclay Perkins
Pale Ale
8d
1046.2





1932
Whitbread
PA
8d
1046.3
1013.0
4.41
71.92%


1932
Charrington
PA
8d
1047
1010
4.81
78.72%


1932
Truman
PA
8d
1047
1006.2
5.33
86.81%


1932
Watney
Pale Ale
8d
1047
1009.5
4.88
79.79%


1932
Courage
Pale Ale
8d
1048.5





1932
Mann Crossman
PA
8d
1051
1008.8
5.51
82.75%


average 8d



1046.3
1009.8
4.80
78.76%


Sources:


Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/001.


Whitbread brewing record held at the London Metropolitan Archives, document number LMA/4453/D/01/098.


Truman Gravity Book held at the London Metropolitan Archives, document number B/THB/C/252




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