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08-04-2016, 10:25
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Tempting though it has been, I have refrained until now from writing about CAMRA's Revitalisation Project, but having read yet another treatise on the subject, I though I might as well chip in what I think. I'm not exactly an insider, you'll find that CAMRA has quite a few layers of influence above me, but I do know how many beans make five real ale wise and to some extent CAMRA wise, so here goes.

Firstly, what has prompted this consultation exercise? Is it internal pressure to change? No, it is very largely external, but there is one vital change that has prompted this. It isn't the fanciful idea that CAMRA is frit about craft beer - though there is a perception that's the case - or that there is a membership concern about our lack of support for craft keg - there isn't - and of course many of our members supplement their drinking by having the odd craft beer or three. Crikey, even I drink lager and craft beer from time to time and apart from a small minority, I reckon most CAMRA members do. It can't really be a hatred of keg then surely? Or non real ale - I repeat our members by and large drink it. So what is behind it? My perception is that the answer, at least in part, is that we have a new Chief Executive (Tim Page) that wants to look at the Campaign with fresh eyes and ensure that under his tenure that CAMRA is doing the right thing, that it is taking its members with it and is fit for purpose. Ah these words. Some may recall that I was involved in the last review, the Fit for Purpose Review and I was pleased that Tim mentioned, when he spoke to me in Liverpool this weekend, that he had thoroughly read the Fit for Purpose Review document and its recommendations on taking up appointment and that he saw the Revitalisation Project as very much an extension of the work of that committee, of which I was a member.

Bloggers have been banging on about this for a bit, but here's a thing. By and large they don't really influence anyone but other beer bloggers and fellow travellers - aka readers. Most CAMRA members aren't blog readers. Hell, I'm sure most of my 1800 CAMRA members have never read my blog despite me banging on about it from time to time. In short, we don't really matter and the pressure exerted by most of us, no matter how well written or closely argued, can safely be ignored. CAMRA needs to set its own course and it is the members that are most important here and to whom this review is really addressed. Ultimately they will decide. It is their campaign, but that isn't to say that blogs haven't generated some interesting stuff. They have, but reading through some of the blogs on this subject, I am struck repeatedly that most people, CAMRA members or not, seem to lack any real insight into why most people within CAMRA don't just see the light and campaign for all beer. A Campaign for Good Beer if you like. The answer isn't all that complex. It is simply that on the whole, by preference, they drink and support real ale, like it better and are worried that it will disappear without CAMRA.

So as it has all been done for me, I'll quote a few bits from blogs which I think get to the heart of things:

Oh Good Ale (https://ohgoodale.wordpress.com/2016/04/04/campaign-for-the-revitalisation/)

Phil made this rather pertinent comment in his blog:

"At its core CAMRA is a single-issue campaign – and, despite how specific it is, ‘real ale’ is the best way to give that single issue a focus. But it’s a campaign, not a cult. What we want, if we’re members of CAMRA, is more, widely-available, good-quality real ale. That’s probably also going to be reflected in what we drink, given the choice – but if we do range more widely, frankly that’s nobody’s business but ours."

The Beer Father (http://edsbeer.blogspot.co.uk/2016/04/camras-stroke-of-genius.html)

Ed wrote: A common criticism of CAMRA is that it was a big mistake to focus on dispense method rather than beer quality. On this, like so many other things, the critics are wrong. By tying their definition of real ale to cask conditioning CAMRA made real ale easily recognisable in any pub in which it is served: just look for the hand pumps. This has served well as an indicator of what to drink in a pub for decades now, and continues to do so today. No specialist knowledge is required, and people with only the faintest interest in beer nerdery can easily pick out the real ales.

He went on to say, tellingly: "Craft beer on the other hand is in a horrible mess already. In Britain attempts at defining craft beer have been even less successful, and many beer geeks have had to settle for "I know it when I see it", which I'm sure if of great help to the average beer drinker. In a local supermarket craft beer is now another ill defined category like world lager."

(http://boakandbailey.com/2016/04/obligatory-camra-revitalisation-two-pennorth/)Boak and Bailey (http://boakandbailey.com/2016/04/obligatory-camra-revitalisation-two-pennorth/)

Chip in with that most pernicious and incorrect of arguments: "Personally, we think the battle over cask-conditioned beer has been won — most people who want a pint of cask ale in decent condition know where to find one, and the situation is better than that in many parts of the country."

This is the old CAMRA has done its job argument. It hasn't. Real ale is not in as much danger as it was for sure, but the continuance of real ale requires eternal vigilance. Paul Spearman writing a comment on Zythophile's Blog (http://zythophile.co.uk/2016/04/06/dishonest-nonsense-and-camras-clause-four-moment/)wrote a very good counter to that notion here (http://zythophile.co.uk/2016/04/06/dishonest-nonsense-and-camras-clause-four-moment/#comment-17444)and as I’ve argued elsewhere, all the pressure for change within CAMRA is external. I detect little real wish within, other than tweaking around the edges. And the battle for real ale is never won. We are just at a fairly high point in the war. Quality is still the key at both the brewing and dispense end of things and we still haven't got this remotely right.

Curmudgeon (http://pubcurmudgeon.blogspot.co.uk/2016/04/anything-goes.html)

Is taken with a notion expressed on Boak and Bailey's blog:" I was also much struck by this comment by Ian H (http://boakandbailey.com/2016/04/obligatory-camra-revitalisation-two-pennorth/#comment-66504) on Boak & Bailey’s blog: "CAMRA is a people-powered cultural heritage organisation in all but name. Traditional drinking culture is what links real ale, real cider/perry, historic pub interiors and community pubs. Embrace it! By all means show craft more respect (the same respect shown to Belgian beers and quality German and Czech lagers, for instance), but don’t water down the central purpose of CAMRA.

He is right to be so taken. The link Ian outlines between the various strands of CAMRA is neatly summed up and gathered into a cohesive whole as written above. Maybe, just maybe, CAMRA isn't nearly as far off the mark in its current campaigning as some allege.

CAMRA started out as a single focus organisation, but has acquired many more bits and pieces as it went along. But it has never really lost that single focus and that's what gets on the nerves of those outside that say we should change. Most members say no such thing. It is focus that brings relevance and I am pretty sure that most CAMRA members will see it that way. The Campaign is its members and if the members want to continue that single focus that's just what we'll do. It is also worth pointing out that with nearly 180,000 members, CAMRA isn't going anywhere soon and members provide relevance by their sheer weight of numbers. Focus on what you can identify, define and defend and you will gain followers. A woolly message doesn't do that. It is the single focus that has made CAMRA the organisation that it is. To change it might be suicidal. To paraphrase Mao about the French Revolution "It is too early to judge whether that single focus has worked or not!

Now of course my critics will say I have just chosen quotes to suit my own stance. Well too true I have, because they actually make sense. While it is certainly wise for CAMRA to review its activities from time to time and make adjustments - and I have been involved in the making of a few of them - but it is too glib to simply say CAMRA should campaign for all types of good beer. What is good beer? Define it. My best attempt will be "Beer I like" but if you include beer most people like - and why wouldn't you? - we'll have to include the most popular beers in the UK. Those are massed produced lagers. Unless you drink basic commodity lager, in the UK, you are a minority drinker. We shouldn't overlook that.

Finally for now, I wrote this on Stonch's Beer blog (http://www.stonch.co.uk/2016/04/why-geeks-wont-welcome-camra-rebirth.html#comment-form) and I'm happy to stick with it:

"All the pressure for change within CAMRA is external. I detect little real wish within, other than tweaking around the edges. I personally want to move CAMRA to be more concerned about the quality of real ale at the point of dispense and to protect traditional pubs and, yes cask conditioned beer. We shouldn't worry about the rest too much. And the battle for real ale is never won. We are just at a fairly high point in the war. Quality is still the key at both the brewing and dispense end of things."

So we carry on and if we eventually disappear up our own arseholes as we all die out, so be it. I've enjoyed the ride and so have most of our members.

Now of course it may not all pan out this way, but I reckon I won't be far off the mark. There is a possibility that the campaign may change in a way that will cause it to implode. What won't happen I'll bet, is that we become a Campaign for Good Beer. It isn't what the members want and in a members organisation, if you don't take your members with you, then you are scuppered.

And I repeat. Most CAMRA members drink all kinds of beer, but they campaign for real ale. As always, the clue is in the name. Should a major change take place, I imagine that a much weaker campaign for real ale would emerge. So maybe CAMRA is in a bit more of a cleft stick than Tim Page realises.

More... (http://tandlemanbeerblog.blogspot.com/2016/04/carry-on-camra.html)