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04-01-2016, 17:20
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http://1.bp.blogspot.com/-_CYh5J5nTh0/Voq2UsXEyuI/AAAAAAAAGWA/7BuTMNQbk4E/s320/dryathlon_2016_hero_600_x_337.jpg (http://1.bp.blogspot.com/-_CYh5J5nTh0/Voq2UsXEyuI/AAAAAAAAGWA/7BuTMNQbk4E/s1600/dryathlon_2016_hero_600_x_337.jpg)Anyone else seen the bus shelter adverts for Cancer Research UK? I mean the one where they suggest you give up the demon drink (my words) and have "one less sin" (their words). One or two things occur to me about this. I didn't know drinking was a sin. Is it one of the ten commandments? Did Moses come down from the mountain saying "Thou shalt not have a few beers". No he bloody well didn't. Perhaps Cancer Research are using a more liberal definition of sin, as in the Urban Dictionary's "Good, dirty fun". The serious point is that calling drinking a sin is just another attempt to denormalise drinking. There's other things I dislike about it too, but just have a look at it here (http://www.dailymail.co.uk/video/health/video-1148206/Cancer-Research-UKs-hilarious-Dryathlon-2015-TV-advert.html) and make up your own mind.

I had kind of thought that given that the lies that prop up the anti alcohol campaigners have been exposed as such time and again, that they might let up a bit. Not a chance. In fact the Nanny State's latest judgement that a pint and a half a day (except when you have to abstain for two days) is your lot will be promulgated any day now. A pint and a half a day would equate to seven and a half pints a week. Tops. Oh Dear. Forget that leisurely Sunday session with your mates, because you can't save it up and have it at once. If you are fond of the stronger craft beers, well maybe two thirds at the most? That'll be a fun session. If it wasn't for the risk to jobs and revenue putting a bit of a brake on all this, you wonder how much worse this all might become?

One thing is for sure. Cynicism is the correct approach in this area. They are coming for us and they are making inroads. Mudgie (http://pubcurmudgeon.blogspot.co.uk/2014/01/never-enough.html) was right all along.

For an alternative view, Tryjanuary, see the Morning Advertiser here (http://www.morningadvertiser.co.uk/Drinks/Spirits-Cocktails/Try-January). I can't find the bus shelter advert on line but Cookie has one here (https://twitter.com/CarpeZytha/status/683634201757876224) on his twitter feed.

Sorry this isn't as well written as I'd like, but after a few goes at it, this as good as I'm likely to get it.

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