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01-12-2015, 08:09
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Here we finally are. At the final part of this series I started several decades ago. Or so it seems.

For Lager, 1960 is a significant year. It’s when the style started to take off in terms of popularity and a large number of brewers started brewing one around this time. And not just national brewers. Regional and even local brewers got in on the act. Of course, most of the Lagers from smaller brewers are long gone. They weren’t able to compete with the advertising budgets of the big boys.

There are rather more survivors from this Which? set than for other styles. Four of the seven brands still exist. Only the Barclay’s and Charrington’s Pilsners have bitten the dust. The percentage of survivors was much lower for all the other styles.

Lager = shit value. I learned that when I was 15 and sensibly opted for the most cost-efficient of beers: Mild. Piss and taking are two words that come to mind with Lager pricing. Three bob a pint for something either Mild or Ordinary Bitter strength. With just a few pence from a paper round, Mild made sense.

I split the non-Which analyses because there were beers clearly in a different class. All are genuine imports. And all look as if they’re the original strength. A good bit stronger than most that were brewed in Britain. But not that much more expensive. Leaving, bizarrely, the stronger imports better value than the watery locally-brewed Lagers. Looks like imports set price expectations and British brewers followed.

Backing up to buck banging, draught kicks bottled’s arse, dry styles empty their bladders on the faces of those sweet bastards.

I feel vindicated. Half of Bass and a bottle of White Shield was my London indulgence. Classy, boozy and surprisingly good value.



Average price per % ABV


Style
Which?
mine


Mild
3.87
3.73


Draught Bitter
4.21
4.22


Draught IPA

4.56


Bottled IPA
5.45
6.28


Light Ale
6.56
6.58


Bottled Pale Ale
6.59
6.75


Brown Ale
7.05
6.76


Not so sweet Stout
6.01
7.13


Strong Ale
5.11
7.58


Sweet Stout
9.05
9.57


Lager
10
10.7


Strong Lager

8.1






Lager in 1960


Brewer
Beer
Price per pint d
OG
FG
ABV
App. Atten-uation
Index of Hop Bitter
price per % ABV


Ind Coope
Graham's Skol
32
1034.4
1007.45
3.50
78.34%
21
9.15


Charrington
Pilsner Lager
32
1036.0
1008.3
3.60
76.94%
32
8.90


Tuborg
Denmark Pilsener
34
1031.1
1005.7
3.30
81.67%
31
10.30


Courage & Barclay
Barclays Pilsner Lager
34
1034.8
1007.8
3.50
77.59%
26
9.70


Courage & Barclay
Barclays Pilsner Lager
36
1035.6
1007.85
3.60
77.95%
25
9.99


Tennent
Tennent's Lager
36
1036.3
1008.55
3.60
76.45%
20
10.00


Carlsberg
Danish Pilsner
36
1031.2
1008.05
3.00
74.20%
23
12.00


Average

34.3
1034.2
1007.7
3.44
77.59%
25.4
10.0


Source:


Which Beer Report, 1960, pages 171 - 173.






Lager in 1959 - 1960


Brewer
Beer
Price per pint d
OG
FG
ABV
App. Atten-uation
colour
price per % ABV


St. Pauli, Hamburg
B.B. Lager

1030.7
1010.3
2.64
66.45%
7



Tuborg
Tuborg Lager
42
1030.7
1005.8
3.23
81.11%
13
12.99


NV Bierbrouwerij "De Wereld", Raamsdonk
Piraat King Size Ale
27.5
1031.1
1005.6
3.31
81.99%
10
8.30


Vanderheuvel, Brussel
Ekla Lager
32
1031.2
1006.1
3.26
80.45%
10
9.82


Carlsberg
Pilsener
42
1031.2
1009.1
2.76
70.83%
15
15.20


Tollemache
Kroner Lager

1033.4
1007.5
3.24
77.54%
7



Graham's
Skol Pilsner Lager
36
1033.4
1007
3.30
79.04%
8
10.91


Greene King
Lager

1034.9
1006.4
3.56
81.66%
9.5



Tennant Bros.
Lager
31.875
1035.2
1006.8
3.55
80.68%
8.5
8.98


Carling Brewery (brewed in Sheffield)
Black Label Canadian Lager

1036.5
1004.4
4.18
87.95%




Lees
Lager

1037.0







Mitchell & Butler
Export Lager
32
1039.7
1010
3.71
74.81%
7.5
8.62


Average

34.8
1033.8
1007.2
3.34
78.41%
9.6
10.7


Schous Brewery, Oslo
Norwegian Beer
36
1041.2
1005.5
4.66
86.65%
8.5
7.73


Pilsor
Lamot Lager
42
1043.8
1003.2
5.31
92.69%
7.5
7.91


Lamot
Pilsor Lager
36
1044.4
1007.5
4.61
83.11%
7
7.80


Vanderheuval, Brussels
Ekla Lager
42
1045.6
1009.6
4.68
78.95%
10
8.97


Okocim
Full Light Export

1051.8
1009.2
5.32
82.24%
8



Zywiec
Full Light

1052.3
1008.7
5.45
83.37%
8



Lowenbrau
Light Special

1061.1
1014
5.89
77.09%
5



Average

39.0
1048.6
1008.2
5.13
83.44%
7.7
8.1


Sources:


Lees brewing records


Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/002.



No next bit. Done, done and fucking done.

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