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13-11-2015, 08:19
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Brands: don’t you just love them? Saves having to think too hard about your purchases. Which is presumably why big breweries were so keen on them.

Pale Ales, which were the flagship of many breweries, were some of the beers most likely to be branded. Many breweries pushed strong bottled Pale Ales back in the 1950’s. Things like Ben Truman, Double Diamond or Red Barrel. Which tells you how complete the Brewery Manual list is as it contains only one of those names. Many of these beers also became keg brands.

Intriguingly not only is simple Diamond in the list, but also another beer called Diamond Ale from another brewery. Odd that a large brewer like Ind Coope should be using a brand name that they didn’t have exclusive rights to.

Talking of missing brands, I don’t see the two biggest Pale Ale ones: Bass Red Triangle and Worthington White Shield. I could probably think of more, if I put my mind to it.

Names like “All Bright”, “Starbright” and “Sunbright” were common for filtered bottled beers. The name obviously intended to conjure up an imagine brilliantly clear beer.

Label colours – Red Label and Green Label – were also well liked. Though here’s another inconsistency in this list. Flowers Green Label is cited as a generic trade mark for their bottled beer. When it was in fact the name of a specific bottled Pale Ale.

Webster’s Green Label is lumped in the Pale Ales. Even though it was a Light Mild. In the book’s defence, Webster’s were always a little coy about its style. I can remember the TV ads for it, from which I assumed it was a Bitter.

Coincidentally, that’s the only one of these beers I drank. At least under the name given. I was rather partial to Burton Ale, the cask version of Double Diamond.



Branded Pale Ale in 1953


Brewery
Beer
Type


H. & G. Simonds
Golden Dry
Pale Ale


A. M. & E. Sergeant
Dolphin
Pale Ale


Ann St. Brewery
Mary Ann
Pale Ale


Castletown Brewery
Red Label
Pale Ale


Drybrough
Starbright
Pale Ale


Gardner
Cavalier
Pale Ale


Gardner
Extra
Pale Ale


George Younger & Son
Highland
Pale Ale


H. & G. Simonds
Bulldog
Pale Ale


H. & G. Simonds
Tavern
Pale Ale


H. B. Clark
County's Best
Pale Ale


H. E. Thornley
Sunbright
Pale Ale


Hall & Woodhouse
Forum
Pale Ale


Ind Coope & Allsopp
Coronet
Pale Ale


Ind Coope & Allsopp
Double Diamond
Pale Ale


Ind Coope & Allsopp
Diamond
Pale Ale


John Lovibond & Sons
Royal College
Pale Ale


Meux's Brewery
Treble Gold
Pale Ale


Morrell's Brewery Ltd.
Castle Ale
Pale Ale


Richard Whitaker & Sons
Light Shire
Pale Ale


Saml. Webster & Sons
Green Label
Pale Ale


T. Losco Bradley
Gold Gross
Pale Ale


The Ely Brewery
Brewers Own
Pale Ale


The Ely Brewery
Imperial
Pale Ale


The Star Brewery
Diamond Ale
Pale Ale


Tomson & Wotton
Double Allbright
Pale Ale


Truswell's Brewery
Sunbright
Pale Ale


Wilson's Brewery
Olympic
Pale Ale


Source:


Brewery Manual 1953-1954, pages 382 - 394.




Probably Old Ale and Strong Ale next.

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