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13-10-2015, 18:29
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There are people that think the threat to cask beer is a thing. Others worry about British hops. And there are those that panic that a 50 year old, and largely inefficient and past it's best breed of malting barley being left behind is a huge issue. Some people feel that buildings that are old, draughty, have shitty cellars liable to flooding and often quite disgusting are things worth saving for the good of beer in general, despite the fact punters don't really agree and stay away in droves.

But I'd ask you to think again.


http://3.bp.blogspot.com/-R0cMZSf-VZ8/Vh0klNWRMVI/AAAAAAAACN8/pmbbNi1yZYA/s400/Shitweiser.png (http://3.bp.blogspot.com/-R0cMZSf-VZ8/Vh0klNWRMVI/AAAAAAAACN8/pmbbNi1yZYA/s1600/Shitweiser.png)

We are a tiny brewery. We struggle to find ways of getting our beer efficiently to the places people drink it. We are remote and really need the help of distributors to get it fairly much out there. But there is a problem, a huge and nasty problem.

The big boys.

"We've got both types of beer in here, Bud AND Bud Light"

Today we here of the agreement in principle to AB Inbev and SAB Miller joining forces (http://www.morningadvertiser.co.uk/Drinks/Beer/Brewing-giants-AB-InBev-and-SABMiller-agree-takeover-terms/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=13-Oct-2015&c=Ot%2Fo8t1vNaKsW8Qv09%2F2SwW%2FI8Tfq8s0&p2) to make the biggest beer producer in the world. A global domination that is huge, and to be honest, quite scary. 30% of all beer in the world will be made by one, big, nasty, aggressive and domineering conglomerate. Around 1/3 of all beer will be made by an organisation that doesn't actually care about beer at all. A business that thinks beer can be bought and sold like a commodity, and cares nothing about you, the beer drinker.

Now, you could say, so what? Why does it matter? After all, Craft Beer is booming, there are breweries opening up all over and there is more choice in craft beer bars and independent free houses all over the UK.

Well, yes, but, there are still many pubs, bars, restaurants and the like where the beer choice is narrowed down to a few major beers. Practices that are restrictive are reported (http://fox2now.com/2015/10/13/a-b-inbev-could-face-federal-investigation-over-craft-beer-claims-of-distribution-restrictions/) to be occurring (http://beervana.blogspot.co.uk/2014/10/tricks-wholesalers-use-pay-to-play.html) in USA (http://www.reuters.com/article/2015/10/12/us-abinbev-doj-antitrust-exclusive-idUSKCN0S623R20151012). I am sure, due to resistance I feel, that the same practices are occurring over here. It might be somewhat less obvious and in a cleverer and less obtrusive way. But equally, a perspective on that could suggest conspiracy. After all, There's A Beer For That.

I think the big beer producers, and their watery, bland, uninteresting beer, along with their nasty, restrictive and domineering control of supply chains are inhibiting great beer getting to great people like you.





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