View Full Version : Woolpack Dave's Beer and Stuff - Signposting Craft

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10-09-2015, 11:45
Visit the Woolpack Dave's Beer and Stuff site (http://hardknott.blogspot.com/2015/09/signposting-craft.html)

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It's tricky for a beer drinker to know what is, and what is not craft beer. Everyone has their view on that, and there are some very definite non-craft people aiming to muddy the water, vis-a-vis Revisionist beers, which for sure fail to rise to the craft beer bar. It doesn't help my view of them when a representative tries to convince me they are a "gateway" to craft. I've heard that sort of rubbish before from big brand managers. If Marstons want to convince me that they are serious about craft then they need to stop trying to tell me that "small batch" is the sort of volume that I can only have dreams about selling. Whilst their estates don't buy from me, and are unlikely to any time soon, their soft soap rubbish is sure to only irritate, rather than pacify. Oh, and they could do with starting to use a few hops too.

Still, most brewers that I consider true craft don't supply supermarkets. We do, and we are absolutely tiny compared to most that do supply these big useful routes to market. This makes our beer a big deal in the aisles of Morrisons. What is really nice is that the people who plan the layout of the stores have decided that craft beer needs to be signposted. This is being rolled out across the stores nationwide, apparently.

Whether you think craft beer is a thing or not, it's certainly considered a thing by these supermarket people, and I'm not going to argue with that. Best of all, there is non of that Revisionist rubbish on show, although not at all sure how Crabbies is either craft or beer.

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