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26-07-2015, 07:15
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Heineken’s wholesale prices 1904 – 1911
That wasn’t Heineken’s complete range of beers. It looks as if there were some beers which were only produced in Amsterdam: Gerste, Münchener and Export.
Heineken wholesale prices 1904 - 1914
beer type
cents per litre
Gerstebier
8
Lager
8
Rotterdamsche Gerste
11
Münchener
14
Export
14
Beiersch (donker)
13
Pilsner (licht)
13
Bock
15
Source:
1904-1914 - "Korte Geschiedenis der Heineken's Bierbouwerij Maatschappij N.V. 1873 - 1948" (p.218)
My guess would be that the Gerste was a lower gravity version of the Gerste brewed in Rotterdam, that is a dark, bottom-fermenting beer which wasn’t lagered. Export must be a type of Dortmunder, with a gravity of around 14º Plato. Münchener I suppose was a stronger version of Beiersch, again with a gravity of around 14º Plato.
Comparative prices in 1911
In this 1911 pricelist, you can see the relative prices of different types of Lager:
Price relative to ABV
Beer
ABV
price per bottle
cents per 1% ABV
% cheaper than Pils
Gerste
3.7
11
2.97
26.14%
Lager
3.4
9
2.65
41.67%
Pils
4.8
18
3.75
Source:
Advert in Rotterdamsch Nieuwsblad, 16th September 1911, page 4.
http://2.bp.blogspot.com/-ndpsGlDAbAU/Va9Chw4dCVI/AAAAAAAAX5E/A9pZEP0VBB8/s640/Heineken_Gerstebier_Lager_Pilsener_1911_page_4_a.j pg (http://2.bp.blogspot.com/-ndpsGlDAbAU/Va9Chw4dCVI/AAAAAAAAX5E/A9pZEP0VBB8/s1600/Heineken_Gerstebier_Lager_Pilsener_1911_page_4_a.j pg)
Rotterdamsch Nieuwsblad, 16th September 1911, page 4.
Pilsener was, relative to its alcoholic strength, the worst value for money, as this table demonstrates:
Pils was 26% more expensive per unit of alcohol.
More... (http://barclayperkins.blogspot.com/2015/07/dutch-lager-styles-1870-1960-part-six.html)
Heineken’s wholesale prices 1904 – 1911
That wasn’t Heineken’s complete range of beers. It looks as if there were some beers which were only produced in Amsterdam: Gerste, Münchener and Export.
Heineken wholesale prices 1904 - 1914
beer type
cents per litre
Gerstebier
8
Lager
8
Rotterdamsche Gerste
11
Münchener
14
Export
14
Beiersch (donker)
13
Pilsner (licht)
13
Bock
15
Source:
1904-1914 - "Korte Geschiedenis der Heineken's Bierbouwerij Maatschappij N.V. 1873 - 1948" (p.218)
My guess would be that the Gerste was a lower gravity version of the Gerste brewed in Rotterdam, that is a dark, bottom-fermenting beer which wasn’t lagered. Export must be a type of Dortmunder, with a gravity of around 14º Plato. Münchener I suppose was a stronger version of Beiersch, again with a gravity of around 14º Plato.
Comparative prices in 1911
In this 1911 pricelist, you can see the relative prices of different types of Lager:
Price relative to ABV
Beer
ABV
price per bottle
cents per 1% ABV
% cheaper than Pils
Gerste
3.7
11
2.97
26.14%
Lager
3.4
9
2.65
41.67%
Pils
4.8
18
3.75
Source:
Advert in Rotterdamsch Nieuwsblad, 16th September 1911, page 4.
http://2.bp.blogspot.com/-ndpsGlDAbAU/Va9Chw4dCVI/AAAAAAAAX5E/A9pZEP0VBB8/s640/Heineken_Gerstebier_Lager_Pilsener_1911_page_4_a.j pg (http://2.bp.blogspot.com/-ndpsGlDAbAU/Va9Chw4dCVI/AAAAAAAAX5E/A9pZEP0VBB8/s1600/Heineken_Gerstebier_Lager_Pilsener_1911_page_4_a.j pg)
Rotterdamsch Nieuwsblad, 16th September 1911, page 4.
Pilsener was, relative to its alcoholic strength, the worst value for money, as this table demonstrates:
Pils was 26% more expensive per unit of alcohol.
More... (http://barclayperkins.blogspot.com/2015/07/dutch-lager-styles-1870-1960-part-six.html)