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26-07-2015, 08:15
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Heineken’s wholesale prices 1904 – 1911
That wasn’t Heineken’s complete range of beers. It looks as if there were some beers which were only produced in Amsterdam: Gerste, Münchener and Export.



Heineken wholesale prices 1904 - 1914


beer type
cents per litre


Gerstebier
8


Lager
8


Rotterdamsche Gerste
11


Münchener
14


Export
14


Beiersch (donker)
13


Pilsner (licht)
13


Bock
15


Source:


1904-1914 - "Korte Geschiedenis der Heineken's Bierbouwerij Maatschappij N.V. 1873 - 1948" (p.218)



My guess would be that the Gerste was a lower gravity version of the Gerste brewed in Rotterdam, that is a dark, bottom-fermenting beer which wasn’t lagered. Export must be a type of Dortmunder, with a gravity of around 14º Plato. Münchener I suppose was a stronger version of Beiersch, again with a gravity of around 14º Plato.


Comparative prices in 1911

In this 1911 pricelist, you can see the relative prices of different types of Lager:



Price relative to ABV


Beer
ABV
price per bottle
cents per 1% ABV
% cheaper than Pils


Gerste
3.7
11
2.97
26.14%


Lager
3.4
9
2.65
41.67%


Pils
4.8
18
3.75



Source:


Advert in Rotterdamsch Nieuwsblad, 16th September 1911, page 4.




http://2.bp.blogspot.com/-ndpsGlDAbAU/Va9Chw4dCVI/AAAAAAAAX5E/A9pZEP0VBB8/s640/Heineken_Gerstebier_Lager_Pilsener_1911_page_4_a.j pg (http://2.bp.blogspot.com/-ndpsGlDAbAU/Va9Chw4dCVI/AAAAAAAAX5E/A9pZEP0VBB8/s1600/Heineken_Gerstebier_Lager_Pilsener_1911_page_4_a.j pg)
Rotterdamsch Nieuwsblad, 16th September 1911, page 4.

Pilsener was, relative to its alcoholic strength, the worst value for money, as this table demonstrates:

Pils was 26% more expensive per unit of alcohol.

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