View Full Version : Tandleman's Beer Blog - More is Less. Less is More

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10-04-2015, 12:11
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http://3.bp.blogspot.com/-3V7faFJeawo/VSeSzkloo2I/AAAAAAAAGGE/1wNugKkzS0Y/s1600/greene_king.gif (http://3.bp.blogspot.com/-3V7faFJeawo/VSeSzkloo2I/AAAAAAAAGGE/1wNugKkzS0Y/s1600/greene_king.gif)The good old Morning Advertiser has this piece here (http://www.morningadvertiser.co.uk/Drinks/Beer/Greene-King-defends-IPA-cost-rise-after-Budget-duty-cuts/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=08-Apr-2015&c=NFXcodGKo%2FoJunSY2CTAQZ1tmB9aM3UC)which explains that following an HMRC ruling about "yields" per barrel, they have increased prices to landlords, thus turning a reduction after the recent beer duty cut into a price increase. Hey Presto!

Now a few things occur to me about this. They are saying that there is less sediment in their beer - in fact six pints less - therefore the landlords can in fact make money on six pints more. That seems fine as a straightforward piece of arithmetic, but of course, they had been making that money anyway, so I dare say the landlord won't see it that way at all.

The other question that needs to be asked is strikingly obvious. How have they have done this? I would assume by holding the beer in bright beer tanks until even more of the sediment has dropped out. Now I'm not against this provided there is sufficient viable yeast for a secondary fermentation - in fact I approve of it as I dislike murky beer- but it could make you wonder just how "real" some real ales are. Well funnily enough I'm not that bothered and to some of us, hardly news either. It is the application of external gas to beer that I don't like. That's what makes beer hard to drink to me. The softness of the carbonation in real ale is what makes it swoopable.

So Greene King landlords, the Revenue is right. Greene King is right. Pay up.

Read the comments in the MA article. Fairly even overall, but you get an impression from some that the don't really like GK.

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