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01-12-2014, 21:48
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Quick question for beer bods: How much would you pay for a 330ml bottle of 9.9% beer? Don't want to lose money on it, or charge too much.
— Pastey (@pasteyh2g2) December 1, 2014 (https://twitter.com/pasteyh2g2/status/539510727367999488)

The above is not an easy question to answer in 140 characters, so we thought we’d think aloud in a blog post. If it’s in a fairly commonly available style (double IPA, imperial stout, barley wine) and therefore has plenty of competition, we might pay*about £4 (drink at home) for the pleasure of*‘ticking’, and just in case it happens to be*the Promised Beer.
Thereafter, unless it was better than BrewDog Hardcore IPA (£2.85 (http://www.brewdog.com/product/hardcore-ipa)), Brooklyn Chocolate Stout (£3.82 (http://www.beerritz.co.uk/buy/brooklyn-black-chocolate-stout-35-5cl_748.htm)) or Adnams Tally Ho (£1.83 (http://cellarandkitchen.adnams.co.uk/catalog/product/bottles/adnams-tallyho-12-x-330ml-bottles-72-abv-2014-vintage)) we probably wouldn’t be in a hurry to buy it again at that price.
If it was in a rare example of a particular style, had a cult reputation, or was an attempt to recreate an historic beer, we could be talked up to £5. (We paid £9.73 for a 660ml bottle of an 8.3% clone of Ballantine IPA c.1932*yesterday, so about £4.86 per 330ml.)
There are lots of factors which influence our assessment of value (http://boakandbailey.com/2012/07/what-gives-a-beer-value/), (July 2012) and the judgement is always made in the moment, but the most important factor is probably this: what else we could get for the same money?
What Would We Pay? (http://boakandbailey.com/2014/12/pay/) from Boak & Bailey's Beer Blog - Over-thinking beer, pubs and the meaning of craft since 2007 (http://boakandbailey.com)


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