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08-11-2014, 10:11
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Boak & Bailey's Beer Blog - Writing about beer and pubs since 2007 (http://boakandbailey.com)
It’s Saturday morning again, so here, as per, are links to some things that have caught our eye in the past week. → ‘Hardknott’ Dave Bailey explains some of the nitty-gritty behind getting his beer into supermarkets (http://hardknott.blogspot.co.uk/2014/11/supermarkets-and-beer.html), and agonises*over the ethics of doing so.
→ There have been*many posts in the last week about the relaunched Let There Be Beer campaign, aka There’s a Beer For That, but we thought Ruari O’Toole’s was most useful, as it actually helps to explain why the TV ad*is so bland (http://ruariotoole.blogspot.co.uk/2014/11/theres-beer-for-that-tightrope-and.html):
This isn’t just ten million badly spent…*The deck in the UK is stacked against beer advertisers. Stacked heavily. The Advertising Standards Agency makes a point to say that the UK has some of the strictest alcohol advertising rulesin the world…
→ Barm explains how three different tribes regards Tennent’s Lager and how their attitudes have prevented the success of a premium product under the same brand (http://refreshingbeer.blogspot.co.uk/2014/11/why-cant-tennents-make-success-of.html).
→ For*Draft magazine, Joshua M. Bernstein writes about J (http://draftmag.com/features/yeast-weird-science-jeff-mello/)eff Mello’s mission to broaden the horizons of brewers by capturing and cultivating entirely new strains of yeast (http://draftmag.com/features/yeast-weird-science-jeff-mello/), and getting them to join the fun. (Via @thirstypilgrim (https://twitter.com/Thirsty_Pilgrim).)
→ Bob Arnott’s epic 3000 word post about his first attempt at making cider (http://beer.bobarnott.com/2014/11/05/projectcider-part-one/) is definitely one for Pocket (http://getpocket.com). (And this is only part one…)
→ David ‘Broadford Brewer’ Bishop wrote something tranquil and poetic, inspired by the idea of the ‘firm favourite’. (http://broadfordbrewer.wordpress.com/2014/11/06/a-firm-favourite/) Its meaning isn’t immediately obvious, and is open to interpretation, which makes rather a nice change from what people reckon about stuff.
→ Who wants popcorn?

Oh no, Untappd have given breweries a "right of reply". There goes my day.
— Stringers Beer (@stringersbeer) November 6, 2014 (https://twitter.com/stringersbeer/status/530289106707050496)

Not (directly) about beer →*This long piece from Medium on how US pasta chain Olive Garden operates (https://medium.com/the-spaghetti-incident/asalted-1abc09cfc86a) isn’t about beer, but it’s a good read anyway, and this particular point did bring to mind big breweries:
The report attacked Darden for throwing away money on ineffective ad campaigns, wasting food, and trying to rebrand shoddy dishes in favor of scrapping or reformulating them.
→ Meanwhile, John DeVore’s piece for Eater’s Life in Chains series (http://www.eater.com/2014/11/5/7155501/life-in-chains-kfc-taco-bell)*contains a reminder for food and drink snobs that fast food might be ‘devoid of nutritional value’ but that doesn’t mean it can’t be ‘richly emotionally satisfying’.
News, Nuggets & Longreads 08/11/2014 (http://boakandbailey.com/2014/11/news-nuggets-longreads-08112014/)

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