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27-10-2014, 08:21
Visit the Boak and Bailey's Beer Blog site (http://boakandbailey.com/2014/10/video-chas-dave-courage-best/)
Boak & Bailey's Beer Blog - Writing about beer and pubs since 2007 (http://boakandbailey.com)
This advertisement for Courage Best from 1979 does the rounds fairly frequently and it’s obvious why: authentic period cinematography, a catchy tune based on a hit single, and a brilliant statement of ‘brand identity’. Thirty-five years later, with extra layers of retro-nostalgic charm, it’s surely due a revival by the current brand-owners.
VIDEO: Chas & Dave – Courage Best (http://boakandbailey.com/2014/10/video-chas-dave-courage-best/)
More... (http://boakandbailey.com/2014/10/video-chas-dave-courage-best/)
Boak & Bailey's Beer Blog - Writing about beer and pubs since 2007 (http://boakandbailey.com)
This advertisement for Courage Best from 1979 does the rounds fairly frequently and it’s obvious why: authentic period cinematography, a catchy tune based on a hit single, and a brilliant statement of ‘brand identity’. Thirty-five years later, with extra layers of retro-nostalgic charm, it’s surely due a revival by the current brand-owners.
VIDEO: Chas & Dave – Courage Best (http://boakandbailey.com/2014/10/video-chas-dave-courage-best/)
More... (http://boakandbailey.com/2014/10/video-chas-dave-courage-best/)