Blog Tracker
12-06-2014, 09:26
Visit the Boak and Bailey's Beer Blog site (http://boakandbailey.com/2014/06/world-lager-disguised-as-craft-beer/?utm_source=rss&utm_medium=rss&utm_campaign=world-lager-disguised-as-craft-beer)
Boak & Bailey's Beer Blog - Writing about beer and pubs since 2007 (http://boakandbailey.com)
http://boakandbailey.com/wp-content/uploads/2014/06/empty_skull_illustration.jpg
Pistonhead Lager from Sweden’s Brutal Brewing seems, superficially, to be ‘well craft’.It comes in a can.
A tiny, expensive*can (http://boakandbailey.com/2014/06/craft-can-means/),*bedecked with cartoon skulls, stylish typography and lifestyle rhetoric: “Pistonhead supports live music, Rock n Roll attitudes and good times.”
And yet it tastes… like Carling. That is, fine, but with a nasty edge in the*warm dregs.
It’s bland*beer targeted at*people who don’t want to*look like they drink*bland beer — some of the BrewDog attitude without the flavour*to back it up.
We’re bracing for more of this kind of thing in years to come.
World Lager Disguised as Craft Beer (http://boakandbailey.com/2014/06/world-lager-disguised-as-craft-beer/)
More... (http://boakandbailey.com/2014/06/world-lager-disguised-as-craft-beer/?utm_source=rss&utm_medium=rss&utm_campaign=world-lager-disguised-as-craft-beer)
Boak & Bailey's Beer Blog - Writing about beer and pubs since 2007 (http://boakandbailey.com)
http://boakandbailey.com/wp-content/uploads/2014/06/empty_skull_illustration.jpg
Pistonhead Lager from Sweden’s Brutal Brewing seems, superficially, to be ‘well craft’.It comes in a can.
A tiny, expensive*can (http://boakandbailey.com/2014/06/craft-can-means/),*bedecked with cartoon skulls, stylish typography and lifestyle rhetoric: “Pistonhead supports live music, Rock n Roll attitudes and good times.”
And yet it tastes… like Carling. That is, fine, but with a nasty edge in the*warm dregs.
It’s bland*beer targeted at*people who don’t want to*look like they drink*bland beer — some of the BrewDog attitude without the flavour*to back it up.
We’re bracing for more of this kind of thing in years to come.
World Lager Disguised as Craft Beer (http://boakandbailey.com/2014/06/world-lager-disguised-as-craft-beer/)
More... (http://boakandbailey.com/2014/06/world-lager-disguised-as-craft-beer/?utm_source=rss&utm_medium=rss&utm_campaign=world-lager-disguised-as-craft-beer)