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18-12-2013, 12:36
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Not entirely surprisingly, my recent poll showed a decisive majority in favour of 500ml over 330ml bottles for normal-strength beers. Surely the point about bottle sizes is that you want a bottle that equates to what you would normally regard as “one drink” which, if you look at what people prefer in the pub, is overwhelmingly pints or something like a pint. You have to wonder whether some brewers are actually losing out on sales by having their beer sold in fun-size bottles in the craft ghetto rather than alongside the 500ml big hitters in the PBA section.
If anything, the argument in favour of smaller bottles in terms of maximising variety within a given intake actually has more validity in the pub, where you might encounter a range of unfamiliar beers, than in the home setting.


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