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05-03-2010, 20:51
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Last year I reported how West Country cider drinkers were up in arms (http://pubcurmudgeon.blogspot.com/2009/04/rumblings-in-west.html) at the way Gaymers had reduced the strength and dumbed down the flavour of Dry Blackthorn cider. Today itís been announced that, following a Facebook campaign, Gaymers have relented (http://www.thepublican.com/story.asp?sectioncode=7&storycode=66538) and agreed to make the original recipe available again. This shows that grassroots campaigning can work and underlines the point that big companies ignore their consumers at their peril.
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