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04-05-2013, 08:18
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Here's some confirmation, in the form of newspaper ads, of the presence of foreign Lager in Britain just after WW II.

Remember how an earlier article claimed that the imports would mostly be Lager at 1 shilling a bottle. It was more expensive than that, according to this advert:



http://2.bp.blogspot.com/-gRnFPlft2ig/UXkerdvXPrI/AAAAAAAAQ6s/-8w3MaqkGz4/s1600/Oranjeboom_UK_1948_2.jpg (http://2.bp.blogspot.com/-gRnFPlft2ig/UXkerdvXPrI/AAAAAAAAQ6s/-8w3MaqkGz4/s1600/Oranjeboom_UK_1948_2.jpg)

Gloucestershire Echo - Wednesday 26 May 1948, page 3.

That works out to 1s 4d per bottle, presumably a half pint. (Golden Tree, incidentally, is a literal translation of the Dutch brewery's name: Oranjeboom.) To contextualise that, a pint bottle of Charrington's Toby Ale would have cost you the same, and, at 1033ยบ, was a similar gravity to Oranjeboom.

Over-priced Lager. It's a recurring theme from the 1860's to the 1980's.

Here are some details of Oranjeboom from a few years later:




Oranjeboom in the UK


Year
Brewer
Beer
Price
size
package
Acid-ity
FG
OG
colour
ABV
App. Atten-uation


1957
Oranjeboom
Dutch Lager

half
bottled
0.04
1007.5
1035.4
10
3.62
78.81%


1957
Oranjeboom
Dutch Pilsener
1/9d
half
bottled
0.02
1007.8
1033.3
9
3.31
76.58%


Source:


Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/002



http://3.bp.blogspot.com/-iVxizl5jCD8/UXooZ9ZEuKI/AAAAAAAAQ7M/9o4222Q4EbQ/s320/Oranjeboom_in_the_UK.jpg (http://3.bp.blogspot.com/-iVxizl5jCD8/UXooZ9ZEuKI/AAAAAAAAQ7M/9o4222Q4EbQ/s1600/Oranjeboom_in_the_UK.jpg)



Oranjeboom was really pushed in the UK in the 1980's. That's probably not unconnected from the fact that they were at the time owned by Allied Breweries. Oranjeboom had two breweries in Holland, one in Rotterdam and another in Breda. If I remember correctly, the Rotterdam brewery closed around when I lived in the city in 1987.

The Breda brewery closed a few years back, after it had fallen into the hands of Interbrew. It wasn't a great loss. It's beers were pretty awful, especially the Pils. Down at the same disgusting level as Bavaria and Dommelsch.




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