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06-02-2013, 12:04
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The latest figures from the German Federal Statistics Office show that beer production in Germany declined by 2% last year to 96.5 million hectolitres, the lowest since 1990. Perhaps surprisingly, the largest amount of beer was produced not in Bavaria, but in North Rhine-Westphalia, the most populous part of the country.

http://3.bp.blogspot.com/-6Kv2jDug7gw/URETR5Wp_KI/AAAAAAAAEpc/sRT1UiU2Y50/s320/ofest.jpg (http://3.bp.blogspot.com/-6Kv2jDug7gw/URETR5Wp_KI/AAAAAAAAEpc/sRT1UiU2Y50/s1600/ofest.jpg)Possibly the most gloomy part of it all is the rise of pre-mix beers drinks such as beer with cola, or fruit juice, which accounted for 4.5% of all beer sales. Readers of the Local (http://www.thelocal.de/) put this down to increasing health conciousness and the rise and rise of wine. Though you might think the two are mutually exclusive, it appears the Germans do not. A few correspondents remarked that German beer has lagged behind the rest of the world in innovation. 16% of Germany's beer production was exported though. Sadly too for the Tysons (http://tysonsbeerblog.blogspot.co.uk/) of the German beer world, the previous habit of a beer with breakfast is dying out too as habits change.

A rather worrying aspect of all this is that the fall shows no sign of arresting and with few straws to clutch at, people are openly (but given that there are still over 1300 breweries, a tad prematurely) referring to "Brauereisterben,” a term meaning the death of German brewing.

There is a rather excellent summary of the ills visiting the German brewing industry here (http://knowledge.wharton.upenn.edu/article.cfm?articleid=3159). The gratuitous photo of drinkers in dirndls is just that. Gratuitous.




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