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25-09-2012, 15:30
Visit The Pub Curmudgeon site (http://pubcurmudgeon.blogspot.com/2012/09/girls-dont-wanna-have-fun.html)
http://3.bp.blogspot.com/-PB5tyq_dQTw/UGHKuBuHQEI/AAAAAAAABnk/XKdrFdoW_3c/s200/beer+girl.jpg (http://3.bp.blogspot.com/-PB5tyq_dQTw/UGHKuBuHQEI/AAAAAAAABnk/XKdrFdoW_3c/s1600/beer+girl.jpg)
I can’t say I’m exactly surprised that Molson Coors have axed their “female-friendly” beer Animée (http://www.morningadvertiser.co.uk/Drinks-Brands-News/Molson-Coors-axes-female-friendly-beer-Animee). I guessed the writing was on the wall when I spotted some for sale in Home Bargains (http://www.homebargains.co.uk/) at 40p a bottle.
Jane Payton, beer sommelier, said “If brewers want to encourage more women to drink beer they should not treat women as one market or assume that women want to drink something light with little flavour. Instead of inventing a brand specificially for women, brewers should spend money on marketing beer as a gender neutral beverage that is a drink for everyone.”I think I said much the same (http://pubcurmudgeon.blogspot.co.uk/2011/07/not-for-girls.html) when it was launched last year.
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More... (http://pubcurmudgeon.blogspot.com/2012/09/girls-dont-wanna-have-fun.html)
http://3.bp.blogspot.com/-PB5tyq_dQTw/UGHKuBuHQEI/AAAAAAAABnk/XKdrFdoW_3c/s200/beer+girl.jpg (http://3.bp.blogspot.com/-PB5tyq_dQTw/UGHKuBuHQEI/AAAAAAAABnk/XKdrFdoW_3c/s1600/beer+girl.jpg)
I can’t say I’m exactly surprised that Molson Coors have axed their “female-friendly” beer Animée (http://www.morningadvertiser.co.uk/Drinks-Brands-News/Molson-Coors-axes-female-friendly-beer-Animee). I guessed the writing was on the wall when I spotted some for sale in Home Bargains (http://www.homebargains.co.uk/) at 40p a bottle.
Jane Payton, beer sommelier, said “If brewers want to encourage more women to drink beer they should not treat women as one market or assume that women want to drink something light with little flavour. Instead of inventing a brand specificially for women, brewers should spend money on marketing beer as a gender neutral beverage that is a drink for everyone.”I think I said much the same (http://pubcurmudgeon.blogspot.co.uk/2011/07/not-for-girls.html) when it was launched last year.
https://blogger.googleusercontent.com/tracker/5623537812609722663-1133165486951485366?l=pubcurmudgeon.blogspot.com
More... (http://pubcurmudgeon.blogspot.com/2012/09/girls-dont-wanna-have-fun.html)