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14-09-2012, 09:16
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A new drink that has been heavily promoted is “Jeremiah Weed Sour Mash Brew”. Seeing it on a generous discount at Tesco, I thought I would try one. It comes in an old-fashioned style 500ml bottle hinting at the design language of Jack Daniels and Jim Beam. While it looks like beer (albeit the head rapidly disappears), in fact it is really an alcopop, described on the bottle as “brewed with fruit alcohol, spirit and flavourings”. Essentially, it is a “root beer” with alcohol added. It doesn’t really owe anything to brewing as normally understood. There’s also a ginger-flavoured variety.
It has a subdued version of the herby, medicinal taste of Dr Pepper, although rather swamped by an overpowering sweetness. At 4% ABV, very little alcohol character comes through. It’s not actively unpleasant, but if I want a soft drink I’d prefer a Coke, and if I want an alcoholic drink I’d prefer a proper beer. I suspect it is just another fad that will quickly disappear from the market.
Apparently you’re supposed to drink it from a jam jar – the height of sophistication!
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A new drink that has been heavily promoted is “Jeremiah Weed Sour Mash Brew”. Seeing it on a generous discount at Tesco, I thought I would try one. It comes in an old-fashioned style 500ml bottle hinting at the design language of Jack Daniels and Jim Beam. While it looks like beer (albeit the head rapidly disappears), in fact it is really an alcopop, described on the bottle as “brewed with fruit alcohol, spirit and flavourings”. Essentially, it is a “root beer” with alcohol added. It doesn’t really owe anything to brewing as normally understood. There’s also a ginger-flavoured variety.
It has a subdued version of the herby, medicinal taste of Dr Pepper, although rather swamped by an overpowering sweetness. At 4% ABV, very little alcohol character comes through. It’s not actively unpleasant, but if I want a soft drink I’d prefer a Coke, and if I want an alcoholic drink I’d prefer a proper beer. I suspect it is just another fad that will quickly disappear from the market.
Apparently you’re supposed to drink it from a jam jar – the height of sophistication!
https://blogger.googleusercontent.com/tracker/5623537812609722663-7643680328912554738?l=pubcurmudgeon.blogspot.com
More... (http://pubcurmudgeon.blogspot.com/2012/09/ive-just-weed-myself.html)