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10-03-2012, 07:11
Visit the Shut up about Barclay Perkins site (http://barclayperkins.blogspot.com/2012/03/america-there-i-go-again.html)
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Boston to be precise. Next week I'll be over there for a beer launch. The launch of two beers, very different from each other, but with the same name. Confusing?
After years of trying, I've finally persuaded someone, namely Pretty Things, into brewing a 1940's Mild. From Barclay Perkins, too. I feel such a winner. So it doesn't get lonely, sitting there on the bar all by itself, they're brewing another, older version. One from the 1830's. Though they bear the same name, the two have little in common. Other than both being beer, of course. Colour, strength, ingredients, brewing techniques. All very different.
There is a reason behind releasing them together. It's my idea, actually. The original concept, when I started trying to persuade brewers to make old recipes, was always to release pairs of beers. Contextualisation is the name of the game (and I want to play the game with you - junk telly, does it ever leave our heads?). By either having a pair of related beers from the same year, or the same beer from different years, they're given added depth.
That's why De Molen first brewed a brace of Whitbread beers. Porter and Stout from 1914. The object was simple: demonstrate the relationship between Porter and Stout in Edwardian London. It certainly worked for me.
Pretty Things release X Ale and X Ale next week Wednesday (14th March). The launch (16:00 - 20:00) will be in
The Publick House
1648 Beacon St.
Brookline, MA 02445
If it's anything like earlier launches, it will be loads of fun. I'll be dressing up in line with the 1945 theme. The beer is from February 1945, so my Stalin costume is totally appropriate. I've been practising the icy glare to get the characterisation spot on. The moustache is already grown (certainly good for attracting attention on the tram!).
Come down and say "I never thought I'd ever buy Stalin a beer" as you push a glass into my hand. Though drinking it would be out of character, Stalin being a vodka man. Damn..
You can discover more about the beers and the launch over at Pretty Things (http://www.facebook.com/PrettyThingsBeer).https://blogger.googleusercontent.com/tracker/5445569787371915337-3131279425224376528?l=barclayperkins.blogspot.com
More... (http://barclayperkins.blogspot.com/2012/03/america-there-i-go-again.html)
http://a5.sphotos.ak.fbcdn.net/hphotos-ak-snc7/s720x720/420459_10150587328836966_80217901965_9071206_17208 66537_n.jpg (http://a5.sphotos.ak.fbcdn.net/hphotos-ak-snc7/s720x720/420459_10150587328836966_80217901965_9071206_17208 66537_n.jpg)
Boston to be precise. Next week I'll be over there for a beer launch. The launch of two beers, very different from each other, but with the same name. Confusing?
After years of trying, I've finally persuaded someone, namely Pretty Things, into brewing a 1940's Mild. From Barclay Perkins, too. I feel such a winner. So it doesn't get lonely, sitting there on the bar all by itself, they're brewing another, older version. One from the 1830's. Though they bear the same name, the two have little in common. Other than both being beer, of course. Colour, strength, ingredients, brewing techniques. All very different.
There is a reason behind releasing them together. It's my idea, actually. The original concept, when I started trying to persuade brewers to make old recipes, was always to release pairs of beers. Contextualisation is the name of the game (and I want to play the game with you - junk telly, does it ever leave our heads?). By either having a pair of related beers from the same year, or the same beer from different years, they're given added depth.
That's why De Molen first brewed a brace of Whitbread beers. Porter and Stout from 1914. The object was simple: demonstrate the relationship between Porter and Stout in Edwardian London. It certainly worked for me.
Pretty Things release X Ale and X Ale next week Wednesday (14th March). The launch (16:00 - 20:00) will be in
The Publick House
1648 Beacon St.
Brookline, MA 02445
If it's anything like earlier launches, it will be loads of fun. I'll be dressing up in line with the 1945 theme. The beer is from February 1945, so my Stalin costume is totally appropriate. I've been practising the icy glare to get the characterisation spot on. The moustache is already grown (certainly good for attracting attention on the tram!).
Come down and say "I never thought I'd ever buy Stalin a beer" as you push a glass into my hand. Though drinking it would be out of character, Stalin being a vodka man. Damn..
You can discover more about the beers and the launch over at Pretty Things (http://www.facebook.com/PrettyThingsBeer).https://blogger.googleusercontent.com/tracker/5445569787371915337-3131279425224376528?l=barclayperkins.blogspot.com
More... (http://barclayperkins.blogspot.com/2012/03/america-there-i-go-again.html)