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06-03-2012, 09:20
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Interesting news from Robinson’s (http://robinsonsdigital.wordpress.com/2012/03/05/robinsons-and-hawkshead-join-forces/) that they have reached an agreement with Hawkshead Brewery to put Hawkshead’s highly-regarded Lakeland Lager into some of their Cumbrian pubs as a “premium niche product”. This further underlines the quiet revolution that is taking place in the lager market, with the traditional staples of Foster’s, Carling and Stella, with their laddish image, increasingly losing sales to products that are seen as more distinctive, authentic and upmarket. It reinforces the point I have made in the past that the big opportunity for smaller craft brewers to expand their keg sales is in lager, not in ale. Given that lager still accounts for two-thirds of the draught beer market (and even more of the packaged market) that offers huge scope for brewers such as Hawkshead.

It would also be good to see beers such as Windermere Pale and Lakeland Gold appearing as guests in Robinson’s pubs around here.https://blogger.googleusercontent.com/tracker/5623537812609722663-2775563767505632461?l=pubcurmudgeon.blogspot.com

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